Ioana Georoceanu

Building strong partnerships with the assign accounts; Ensuring accounts sales growths (sell in/sell out) and profitability in line with given objectives; Closely monitoring accounts performance vs. business plan and develop alternative strategies if needed; Creating and implementing the annual business plan, taking into account all levers available, to ensure market share growth (ATL/BTL activities, trainings, trade terms, other retail opportunities); Coordinate and inform field forces.

Support sales management in cross analyzing all sales data (sell in/sell out) and providing 360 perspective; Closely working with both marketing and commercial team; Ensure competitive intelligence and benchmarking; Develop ad-hoc studies on specific projects; Coordination of Sales Representatives team; Ensuring the communication between trade marketing department and field team.

International Business Administration