İrem Turan

Responsible of Kids&Family segment; Coco Pops, Honey Pops, Corn Flakes

• Accountable for contribution of the responsible brands including the delivery of agreed targets for: sales, market share, net profit, brand equity, • Analyzing market and brand data, developing and aligning with local and headquarters team for the 3-5 year strategic and annual brand plans including equity building via managing marketing mix elements, as well as monitoring of competitor activities, • Guiding external creative agencies, market research agencies and marketing services agencies,

• Locating vendors and gathering price offers for raw and packaging materials, following up price developments with total cost concept in mind, • Making negotiations with third party suppliers, implementing tenders and cost red

Providing technical support and information to Toshiba notebook owners in USA

Sociology, politics