Dr. Isabella-Afra Holst

I am a senior marketing expert with more than 20 years experience in the IT industry. As a trusted advisor, I have close ties to industry leading associations: I am a member of The Economic Council and BITKOM, and sit on the Board of AUMA as well as on the Supervisory Board of Messe Frankfurt.

Responsible for Internal/external brand repositioning, Creative Services, Customer Marketing, Partner Marketing and international events.

Conceived and rolled out GTM of world’s first Digital Business Platform. Responsible for digital marketing (web/campaigns/operations).

Responsible for brand repositioning and transitioning to new marketing automation system (Marketo). Started Change Communications program amongst key accounts.

Managing Global Consulting Marketing as well as business segment marketing for Global Support Services, and Software AG Offshore Center (India). Integral part of acquisition integration teams. Marketing Management for Business Development Countries (MENA, Eastern Europe/Russia).

Interim Manager: Region D-A-CH Field Marketing

Responsible for global lead generation programs and international analyst events for Gartner, Forrester.

Responsible for worldwide branding, positioning and marketing roll-out of new SOA product suite launch.

Integrated marketing communication, strategy and execution

Responsible for marketing, e-marketing and media planning. Managed marketing MDF funds. Rolled out ROI analysis across sales and consultancy divisions.

Research Fellow at ECASS (European Centre for Analysis in the Social Sciences) Research topic: The British Household Panel Study Funded by the European Commission

Thesis: “The influence of the mass media on the reception of political conflicts. An examination of the knowledge gap hypothesis.” (Full PhD scholarship)

M.A. Thesis with Distinction