Navigation überspringen

Dr. Isabella-Afra Holst

Angestellt, #Strategy, #SaaS, #Digital, #Brand, #Change Management
Darmstadt, Deutschland

Fähigkeiten und Kenntnisse

IT Change Communications
Partner Marketing
Branding
Corporate Design
Web Marketing
Online Marketing
Events Management
Reference Marketing
Lead Generation
Executive Summits
Product Marketing
International Experience in Global Marketing
Strategic Marketing
Customer Marketing
Campaign Management
Marketing Operations

Werdegang

Berufserfahrung von Isabella-Afra Holst

  • Bis heute 1 Jahr und 1 Monat, seit Juni 2024

    #Strategy, #SaaS, #Digital, #Brand, #Change Management

    -

    I am a senior marketing expert with more than 20 years experience in the IT industry. As a trusted advisor, I have close ties to industry leading associations: I am a member of The Economic Council and BITKOM, and sit on the Board of AUMA as well as on the Supervisory Board of Messe Frankfurt.

  • 2 Jahre und 8 Monate, Sep. 2016 - Apr. 2019

    SVP Strategic Marketing

    Software AG

    Responsible for Internal/external brand repositioning, Creative Services, Customer Marketing, Partner Marketing and international events.

  • 1 Jahr und 5 Monate, Mai 2015 - Sep. 2016

    SVP Strategic Marketing, Head of Corporate Marketing

    Software AG

    Conceived and rolled out GTM of world’s first Digital Business Platform. Responsible for digital marketing (web/campaigns/operations).

  • 2 Jahre und 2 Monate, Apr. 2013 - Mai 2015

    SVP Strategic Marketing, Head of Global Marketing

    Software AG

    Responsible for brand repositioning and transitioning to new marketing automation system (Marketo). Started Change Communications program amongst key accounts.

  • 4 Jahre und 4 Monate, Dez. 2008 - März 2013

    SVP Strategic Marketing

    Software AG

    Managing Global Consulting Marketing as well as business segment marketing for Global Support Services, and Software AG Offshore Center (India). Integral part of acquisition integration teams. Marketing Management for Business Development Countries (MENA, Eastern Europe/Russia).

  • 8 Monate, Apr. 2008 - Nov. 2008

    VP Strategic Marketing

    Software AG

    Interim Manager: Region D-A-CH Field Marketing

  • 9 Monate, Juli 2007 - März 2008

    Senior Director Marketing Programs

    Software AG

    Responsible for global lead generation programs and international analyst events for Gartner, Forrester.

  • 1 Jahr und 6 Monate, Jan. 2006 - Juni 2007

    Director Product Marketing Strategy

    Software AG

    Responsible for worldwide branding, positioning and marketing roll-out of new SOA product suite launch.

  • 1 Jahr, Jan. 2005 - Dez. 2005

    Marketing Consultant

    Dr Holst Marketing Services

    Integrated marketing communication, strategy and execution

  • 4 Jahre und 5 Monate, Aug. 2000 - Dez. 2004

    Marketing Manager, Deputy Marketing Director

    COMPAREX Informationssysteme GmbH

    Responsible for marketing, e-marketing and media planning. Managed marketing MDF funds. Rolled out ROI analysis across sales and consultancy divisions.

Ausbildung von Isabella-Afra Holst

  • 2013 - 2013

    Marketing Strategies for Profitable Growth (Shanghai)

    Harvard Business School

  • 2009 - 2009

    High Potential Leadership Program (Boston)

    Harvard Business School

  • 1997 - 1997

    University of Essex

    Research Fellow at ECASS (European Centre for Analysis in the Social Sciences) Research topic: The British Household Panel Study Funded by the European Commission

  • 1994 - 1998

    PhD in Publizistik (Empiric Communication Studies) magna cum laude

    Johannes Gutenberg-Universität Mainz

    Thesis: “The influence of the mass media on the reception of political conflicts. An examination of the knowledge gap hypothesis.” (Full PhD scholarship)

  • 1986 - 1992

    M.A. in German Studies and Social Sciences

    Universität Mannheim

    M.A. Thesis with Distinction

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

XING – Das Jobs-Netzwerk

  • Über eine Million Jobs

    Entdecke mit XING genau den Job, der wirklich zu Dir passt.

  • Persönliche Job-Angebote

    Lass Dich finden von Arbeitgebern und über 20.000 Recruiter·innen.

  • 22 Mio. Mitglieder

    Knüpf neue Kontakte und erhalte Impulse für ein besseres Job-Leben.

  • Kostenlos profitieren

    Schon als Basis-Mitglied kannst Du Deine Job-Suche deutlich optimieren.

21 Mio. XING Mitglieder, von A bis Z