
Dr. Isabella-Afra Holst
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Isabella-Afra Holst
- Bis heute 1 Jahr und 1 Monat, seit Juni 2024
#Strategy, #SaaS, #Digital, #Brand, #Change Management
-
I am a senior marketing expert with more than 20 years experience in the IT industry. As a trusted advisor, I have close ties to industry leading associations: I am a member of The Economic Council and BITKOM, and sit on the Board of AUMA as well as on the Supervisory Board of Messe Frankfurt.
Responsible for Internal/external brand repositioning, Creative Services, Customer Marketing, Partner Marketing and international events.
- 1 Jahr und 5 Monate, Mai 2015 - Sep. 2016Software AG
SVP Strategic Marketing, Head of Corporate Marketing
Conceived and rolled out GTM of world’s first Digital Business Platform. Responsible for digital marketing (web/campaigns/operations).
- 2 Jahre und 2 Monate, Apr. 2013 - Mai 2015Software AG
SVP Strategic Marketing, Head of Global Marketing
Responsible for brand repositioning and transitioning to new marketing automation system (Marketo). Started Change Communications program amongst key accounts.
Managing Global Consulting Marketing as well as business segment marketing for Global Support Services, and Software AG Offshore Center (India). Integral part of acquisition integration teams. Marketing Management for Business Development Countries (MENA, Eastern Europe/Russia).
Interim Manager: Region D-A-CH Field Marketing
Responsible for global lead generation programs and international analyst events for Gartner, Forrester.
Responsible for worldwide branding, positioning and marketing roll-out of new SOA product suite launch.
- 1 Jahr, Jan. 2005 - Dez. 2005
Marketing Consultant
Dr Holst Marketing Services
Integrated marketing communication, strategy and execution
- 4 Jahre und 5 Monate, Aug. 2000 - Dez. 2004
Marketing Manager, Deputy Marketing Director
COMPAREX Informationssysteme GmbH
Responsible for marketing, e-marketing and media planning. Managed marketing MDF funds. Rolled out ROI analysis across sales and consultancy divisions.
Ausbildung von Isabella-Afra Holst
- 2013 - 2013
Marketing Strategies for Profitable Growth (Shanghai)
Harvard Business School
- 2009 - 2009
High Potential Leadership Program (Boston)
Harvard Business School
- 1997 - 1997
University of Essex
Research Fellow at ECASS (European Centre for Analysis in the Social Sciences) Research topic: The British Household Panel Study Funded by the European Commission
- 1994 - 1998
PhD in Publizistik (Empiric Communication Studies) magna cum laude
Johannes Gutenberg-Universität Mainz
Thesis: “The influence of the mass media on the reception of political conflicts. An examination of the knowledge gap hypothesis.” (Full PhD scholarship)
- 1986 - 1992
M.A. in German Studies and Social Sciences
Universität Mannheim
M.A. Thesis with Distinction
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
XING Mitglieder mit ähnlichen Profilangaben
XING – Das Jobs-Netzwerk
Über eine Million Jobs
Entdecke mit XING genau den Job, der wirklich zu Dir passt.
Persönliche Job-Angebote
Lass Dich finden von Arbeitgebern und über 20.000 Recruiter·innen.
22 Mio. Mitglieder
Knüpf neue Kontakte und erhalte Impulse für ein besseres Job-Leben.
Kostenlos profitieren
Schon als Basis-Mitglied kannst Du Deine Job-Suche deutlich optimieren.