Issabel Gallardo

• Responsible for account management, development and communication between brands and the different internal teams. • Analyzed, monitored and audited current and ongoing campaigns to meet optimum conversion rates, eCPC and win-to-win ventures with brands, always working on performance basis. • Sharepop leading, the new Influencer Platform where all the influencers can meet the brands and the brands can follow the developing of their campaigns with a CRM & Big Data analysis.

- Designing and implementing business strategies and procedures. - Achieving goals for performance and growth. - Overseeing daily operations of the company and the work of executives: IT, Marketing, Sales, Finance, among others. - Direct communication and reporting to the CEO and Boarding Manager., writing expansion activities as investments, acquisitions or corporate alliances.

- Responsible for the development of both global advertisers and publishers, managed a portfolio of multiple global clients, whilst developing and implementing strategies to increase revenues. - Maintained proactive campaign monitoring with ongoing client support. - Gathered business intelligence and research for new sales leads and prospects, distilling research findings into key insights to support the sales process.

- Responsible for account management and business development of publishers. - Recruited new high quality traffic placements for clients. - Created a dedicated media department of whom aided new media buying strategies in Google, AppNexus or MediaMath. - Led the anti-fraud team resulting in it being a full stack solution for the company. - Established and maintained close relationships with affiliate partners and industry influencers.

- Responsible for managing affiliate and publisher marketing and driving the CPA department. - Purchased traffic from leading traffic sources & Developed business in the company’s CPA department. - Independently instigated and implemented the company's Social Media Strategy, including branding, blogging and content management of company wordpress blog.

- Responsible for the implementation, tracking and measurement of mobile marketing campaigns: - Established and maintained close relationships with affiliate partners and industry influencers. - Coordinated the implementation of new online campaign initiatives & Negotiated costs of campaigns and established ROI requirements. - Analyzed, monitored, and audited current and ongoing campaigns to meet optimum conversion rates, eCPC and win-to-tin ventures.

- Responsible for account management, development and communication of several accounts. - Account Director: develop communication strategies and PR & Responsible of Marketing Mix strategies: online, off-line and direct marketing strategies. - Event management & Branding and Media Planning. - Community Manager: creation of online communication, advertisement strategies, analysis of campaigns, etc. - Responsible for Google Adwords, Yahoo Bing Ads and Facebook Ads.