Jack (Wen Jui) LIU

•Implemented HubSpot as a super admin and oversaw system migration •Created 50+ automation in HubSpot for sales and marketing automation and data management •Defined customer journey to manage customer lifecycle •Onboarded 70+ employees and external distributors to HubSpot and created training materials in English and Chinese •Initiated email-based marketing automation campaigns with the content manager for 5000+ recipients. •Embedded personalized tokens in URLs for enhanced user journey and personalization

•Managed commercial campaigns for 9 countries for an average of 100k+ users •Created 100+ automation in Braze for customers at different life cycle stages. •EmbeddedHTML code in Email, Push, or In-App messages for personalization. •Maintained different customer life cycle stages, including acquisition, retention, and reacquisition •Cooperates with the analytic team and implementing strategies to improve conversions. •ConductedA/B tests to gain customer insights and best CRM practices

•Formulated automation emails in HTML on existing templates •Selected the most suitable CRM tool • Implemented Hubspot as Super Admin, led customer data mapping process, and coordinated with Product/IT to connect database • Establish email automation strategy using 70+ workflows •Increased email campaigns' open rate by 100% • Launched an email series with an average 70% open rate • Implemented email strategy to attract new leads by 400% • Define customer journey and optimize communication

• Banking and insurance operation, (e,g. Blocked account verification, Health insurance application) • Subject Master Expert for Health insurance products (e,g. Techniker Krankenkasse (TK), DR Walter) and Blocked Account • Organized email campaign for important product information update via Sendinblue • Optimized customer journey and product operation process • Improved global customer satisfaction with a strong focus in the Chinese speaking market

• Manage numerous learning projects for internal talents at Allianz. (E.g. Handelsblatt ada fellowship program and Linked-In learning) • Organize training or workshops with external partners, internal training units, and universities. (E.g., HR development program with ESMT Berlin) •Helped develop employee education strategy regarding International Olympics Committee (IOC) partnership program for global employees (142,000)

• Supported HR topics related to Diversity, Development, and Compensation Guideline and coordinated with oversea branches. Diversity Day-3000+ ppl.at HQ; Ladies Drive Event (75 international participants) • Supported implementing New Employee Survey for 28 thousand global employees • Monitored female promotion rate in management level and created monthly reports • Supported assessment event for potential employees

• Cooperated with farm veterinarian and adjusted pig’s formula to increase the meat production rate when ingredients’ price fluctuated • Replaced the main ingredients (corn, soybean) with whit middling and decreased the meat production cost by 15%

• Showed English, Korean and Chinese skills in business occasion: publication translation and seminar interpretation • Interpreter for the 5day-seminar held by Federation of Korean Chemical Unions and Taiwan Petroleum Workers Unions. Including a formal meeting with senior director of Ministry of Labor in Taiwan and chemical specialists

• Sourced suitable candidates, such as senior engineers and VPs for clients’ job position needs in semiconductor industry • Demonstrated communication, persuasion, networking and language skills in connecting with candidates • Reached 50+ right and potential candidates each day • Developed tolerance for high pressured working environment

Vocal Contest cooperated with Korean consulate aiming for K-pop vocal talents, 100+participants, 800+audiences • Coordinated large scale K-pop Vocal Contest exceeding 800+ guests • Led and directed teams to handle 100+participants and procedures • Managed 8.000 EUR of sponsorships from Korean Ministry of Foreign Affairs in Taipei, Samsung, LG and Asiana Airlines

Track: Innovative Management Specialisation: Global and Digital Strategy

Double degree

Double Degree