Jan Egert

I am available for direct mandates or temporary roles through consultancies. Feel free to reach out for my full project history and client list.

Transformed a €400M+ digital portfolio into a data-centric powerhouse. Successfully transitioned five major consumer brands into the age of multichannel commerce and advanced data utilisation. Built a self-leading internal digital media agency and established end-to-end P&L ownership. By integrating CRM/CDP and in-housing media buying, I drove a holistic digital evolution from initial traffic acquisition to final conversion.

As Managing Director at freenet.de, I held full P&L responsibility and led a comprehensive restructuring of the operating model. I transformed the platform from a traditional general-interest portal into a strategic Service Hub for the freenet Holding, overseeing end-to-end responsibility for app development, web services, and B2B cloud solutions.

• Delivered transformation and growth mandates in senior leadership and project roles (Managing Director, Head of Marketing, Project Lead) for international companies, including: • Deutsche Telekom (Marketing & Product Roadmap, T-Home & Videoload) • bwin.com (Head of International Marketing, leading 130+ FTE across global markets) • Pokermania GmbH (Managing Director, international scaling of free-to-play poker SaaS) • MyBook GmbH (Managing Director, digital bookstore with AI-driven CRM) • Accenture Song (P

Held international marketing and category management roles across premium fashion and FMCG, including International Marketing Manager (Willy Bogner / Fire & Ice), Fashion Category Manager (boo.com), and e-Brand Manager Germany (Unilever Bestfoods), building early expertise in digital, brand, and international market development.