Jan Kraege

• Competitive Benchmarking & Market Analysis • Brand & Service Portfolio Expansion Strategy Recommendations • Social Media & Email Marketing Support, including AI-assisted content ideation and research • Campaign Performance Analysis & Optimisation • Influencer Research & Shortlisting for Future Collaborations

• Led Subscription Model Research & Feasibility Assessment • Market Potential, Customer Behaviour & Competitive Analysis • Consumer Usage & Brand Tracking Data Analysis • Benchmarking, Strategic Recommendations & Management Presentation • Cross-Functional Coordination across Marketing, Sales & eCommerce

• Extended Major in Global Supply Chain Management & Global Strategic Management • Weighted Average Mark (WAM): 83.5 / 100 - Distinction (near High Distinction) • Work Integrated Learning (WIL) to Work Certificate - Training in intercultural collaboration and global workplace practices

• Focus Areas: Marketing, International Management & Organisational Psychology • Study Abroad Semester - University of Technology Sydney (2022) • Bachelor Thesis: “Impact of COVID-19 on Supply Chains in the Australian Market – A Case Study of BRITA“