Janeta Kostova

• Managing, guiding, training, instructing and motivating the day to day activities of the Advertising department (25 employees) • Overall responsibility and management for the development, delivery, preparation, and implementation of all marketing brand strategies • Responsible for planning and allocating the annual budgets • Analysing and evaluating campaigns and presenting them to the board of directors and to the international marketing team

• Overall responsibility for bake-off, meat- and sweets-assortment • Leading the buying negotiations and concluding purchasing agreements • Managing the internal processes to activate the different products in the entire chain of stores • Supporting and advising the marketing and sales department • Continuous analyses of the market situation incl. competition • Execution of assortment analyses

• Overall responsibility for the development of the marketing strategies • Responsible for allocating the annual budget • Planning, implementing, executing, guiding and controlling the marketing campaigns • Maintain relationship with brand owners and networking with other countries • Media-Planning and Media-buying • Continuous analyses of the market incl. competition

Bachelor degree in Business Management with Intensive Studies in German

Completed courses in Economics, Marketing and finance