Janett Segeth

Supervise the company's general brand strategy; Develop, implement and enforce central marketing and communication guidelines; Guide local marketing teams to implement integrated marketing and sales strategies on basis of the company's overall strategic approaches; Supervise the country divisions’ marketing actions; Foster international know-how exchange and positive synergies throughout the company; Contribute to the work of other corporate departments and support central corporate projects

Develop and implement the local marketing strategy, based on knowledge of strategic objectives, market characteristics, and cost and markup factors; Formulate and coordinate operational marketing activities to promote products and services, working with advertising and promotion agencies; Consult with product development personnel on product specifications such; Represent the organization to external sources; Report regularly to central marketing and local CEO of success/failure and compliance with budget.

Support in administrative work and contribute to the work to properly represent the interests of German business within the decision-making process of the EU Commission; mostly contributing to projects related to foreign trade

assist in administrative work in different departments belonging to the Chamber of Industry and Commerce in Schwerin, mostly in legal and education department; support in organizing events

Support in administrative work and customer service

Strategic Marketing, Organization, Market Intelligence Fernstudium

Financial Management, International Management, Northamerica Relations

International Management, International Marketing