Felipe Magalhães de Magalhães

• Guardian of the Company`s social media pages. • Develop personalized marketing strategy and schedule for the different entities of the company. • Assist on organizing events around Australia for showcasing the companies products. • Create and present executive reports based on the performance of the marketing campaigns. • Analyse and segment database for e-mail marketing campaigns. • Assist on designing best practices and processes for the company`s CRM software (Salesforce).

• In charge of the whole Student VISA renewal process of all the Brazilian students (around 200 students in the data base). • Evaluate different courses and schools for students, according to their interests. • Presenting monthly seminars about finding jobs in Australia, personal marketing and resume writing. • Assisting students with all sorts of information in regard to Australia.

• In charge of the company’s social networks and responsible for the quality control of the content generated by the advertising agency that supplies the firm with media content. • Create data analysis and executive reports based on the performance of the online sales team. • Manage the company’s CRM software, creating campaigns, strategizing with the sales team and having recurrent meetings with the platform`s developer for optimizations proposals and operation planning.

• In charge of all analysis concerning the company`s CRM. • Separately analyse and present the performance of the online sales team to the commercial director of every state that Lopes is present. • Internal key account regarding CRM for nine different entities in the Lopes group, creating campaigns, segmenting the database and proposing improvements aimed at the online performance of each entity.

Branding and Creativity, Marketing Research Methods, Consumer Behaviour and Marketing Management