Joachim Mazurek

‣ Independent interim manager and senior consultant for Marketing and CRM, supporting B2B and B2B2C digital platforms, SaaS and subscription businesses with strategic ownership and hands-on execution. ‣ Key contributions: Builds and transforms marketing, demand-generation and CRM capabilities; applies AI-assisted tools in delivery; initial mandate at HRworks covering CRM assessment, prioritized management recommendations and follow-on implementation and organizational optimization.

‣ Led an interim CRM mandate for HRworks, a B2B SaaS provider, assessing the CRM landscape and organizational setup to improve efficiency and profitability. ‣ Key contributions: Analyzed systems, processes, cross-functional interfaces and responsibilities; identified improvement opportunities; delivered an executive summary with prioritized recommendations; provided follow-on advice for implementation planning and organizational optimization.

‣ Led the marketing function and team at LUMITOS, reporting directly to the CEO. Combined strategic leadership with hands-on delivery across demand generation, digital marketing, CRM and lead-funnel optimization. ‣ Key Achievements: Led annual campaigns to drive lead generation, optimized sales products for enhanced digital marketing, developed a LinkedIn strategy to boost brand awareness and launched conversion-focused landing pages to improve the lead funnel.

‣ Led Indirect Sales and B2B Growth at MAGIX, managing eight direct reports and seven-figure revenue responsibility across the combined scope, with the majority attributable to Indirect Sales; reported to the CEO and served on the management board. ‣ Selected achievements: Revamped Amazon eTail sales; built a B2B SaaS commercial ecosystem; created a new web presence for Sequoia with a new pricing and subscription model designed to increase revenue; negotiated a seven-figure audio licensing agreement.

‣ Led Marketing at ProfitBricks through its transition into 1&1 IONOS, managing seven direct reports with financial and managerial responsibility; reported to the CEO and served on the management board. ‣ Selected achievements: Led the enterprise rebranding workstream across marketing and website and served on the overall Steering Committee; substantially optimized the B2B corporate and product website to strengthen positioning, product communication, customer experience and lead generation.

‣ Led the selection and implementation of Emarsys and built EXARING’s operational CRM model across email, mobile and web, combining strategic design with hands-on campaign delivery and agile product ownership. ‣ Key contributions: Defined customer journeys, data model, processes, documentation and segmentation; implemented automated lifecycle campaigns and performance monitoring; built and ran an efficient CRM infrastructure and customer-relationship processes with Product and Technology.

‣ Independent interim manager and senior consultant for Marketing and CRM in digital-platform and subscription businesses, combining strategic advisory with hands-on implementation. ‣ Key contributions: Delivered CRM strategy, customer-journey design, marketing-automation and system implementations, campaign management, segmentation, conversion optimization, analytics and agile CRM product management; principal mandates included EXARING and HolidayCheck.

‣ Served as Interim Senior CRM Project Manager at HolidayCheck, designing and initiating CRM projects to increase website traffic, subscriber growth and conversion. ‣ Key contributions: Established CRM-channel monitoring and reporting; enhanced email campaign management and automation with optivo Broadmail; used segmentation, customer insights and web analytics to improve campaigns; developed retention, reactivation and conversion initiatives.

‣ Led international B2B marketing strategy and coordination across seven European AutoScout24 marketplaces, managing a seven-figure budget; additionally owned Austrian marketing with financial, managerial and P&L responsibility. ‣ Selected achievements: Developed central B2B positioning; led a cross-functional retention program to increase customer lifetime value and prevent churn; drove an international monetization initiative through new pricing; improved customer experience, product offering and trust.

‣ Led Dialog Marketing and strategic and analytical CRM at mobile.de, managing three direct reports with financial and managerial responsibility; owned more than 300 annual B2B and B2C campaigns reaching over 50 million contacts. ‣ Selected achievements: Developed customer-communication, retention and loyalty programs; introduced data-driven segmentation; improved CRM processes and performance reporting; delivered go-to-market communications for new product offerings.

‣ Led the CRM, Customer Insights and Dialog Marketing Operations team with managerial responsibility, connecting customer intelligence with campaign and commercial performance. ‣ Key contributions: Owned strategic CRM, campaign operations, customer insights, data mining and sales-performance campaigns; translated behavioral and customer data into actionable segments and targeted communications; advanced analytical CRM capabilities and established customer, campaign and commercial reporting.

‣ Co-led the introduction of update.7 at mobile.de to improve CRM-supported Sales processes and performance; subsequently implemented CRM for Direct Marketing and introduced Emarsys as the marketing-automation platform. ‣ Key contributions: Built the technical and operational foundation for systematic B2B campaign management; defined targeting and execution processes; owned campaign delivery, monitoring, reporting and ongoing optimization.

‣ Owned Event and Education Marketing within mobile.de’s B2B Marketing team, combining strategic planning and budget responsibility with hands-on delivery. ‣ Selected achievements: Established a new B2B customer-education program; developed customer events and trade-fair activities; managed participant communications and partner coordination; integrated education and events into the broader B2B marketing and customer-engagement approach.

‣ Served as an Associate Lecturer in the Studium Generale, teaching entrepreneurship and business creation. ‣ Key contributions: Developed and delivered practice-oriented course content on opportunity assessment, business models, business planning and the practical requirements of founding a company; connected academic concepts with experience from founder coaching, regional entrepreneurship programs and organizational leadership.

‣ Served as an Associate Lecturer in the advanced Business Administration program, teaching “The Role of SMEs in Modern Economies.” ‣ Key contributions: Developed and delivered course content on the economic importance, structures and competitive environment of small and medium-sized enterprises; connected academic concepts with practical experience in entrepreneurship support, business development and regional economic initiatives.

‣ Worked as a freelance coach and trainer for entrepreneurship, business planning and business development, combining advisory work with practical training and program delivery. ‣ Key contributions: Coached founders and early-stage businesses; designed and delivered workshops on business concepts, planning and development; applied accredited potential-assessment methods; supported education management, event organization and entrepreneurship initiatives.

‣ Led a privately financed organization supporting entrepreneurship and start-up development in Berlin and Brandenburg, holding full financial and managerial responsibility. ‣ Key contributions: Secured funding through partner contributions and public-sector project contracts; managed cooperation with state-administration clients and contracting authorities; oversaw finances, operations and commissioned projects; built relationships with funding partners, public institutions and regional stakeholders.

‣ Supported a regional coaching program for academic and innovation-driven entrepreneurship in Berlin and Brandenburg, combining project coordination with hands-on founder support. ‣ Key contributions: Coordinated program delivery; provided consulting and coaching to founders; managed a regional network of university professors supporting entrepreneurship; assisted with project planning, stakeholder coordination, reporting and operational delivery.

‣ Served as a Staff Sergeant within the German Ministry of Defence in a highly security-sensitive environment requiring discretion, reliability, analytical judgment and disciplined execution. ‣ Key contributions: Performed duties with a high level of confidentiality and personal responsibility; developed early leadership and team-coordination experience within a hierarchical organization; received the Military Cross of Honor.

Steuerlehre, Internationales Management