Joachim Mazurek

Results-driven marketing professional with 15+ years of experience in B2B and B2B2C marketing for top digital companies, with proven success in driving business growth through data-driven strategies and customer-centric approaches. A proactive problem-solver with deep and extensive expertise in Digital Marketing, thriving in fast-paced, international settings, and consistently delivering impactful results.

‣ Project Lead to enhance HRworks' CRM landscape for greater profitability. ‣ Key Achievements: Analyzed the current CRM systems, processes, and organizational structure, identified efficiency improvements across departments, delivered an executive summary with key findings and recommendations to management.

‣ Department Lead for Marketing, responsible for the development and successful execution of the marketing strategies, leading the marketing team reporting to the CEO. ‣ Key Achievements: Led annual campaigns to drive lead generation, optimized sales products for enhanced digital marketing, developed a LinkedIn strategy to boost brand awareness and launched conversion-focused landing pages to improve the lead funnel.

‣ Department Lead for Indirect-Sales and Growth B2B, overseeing 8 direct reports with managerial and revenue responsibility, directly reporting to the CEO as a member of the management board. ‣ Key Achievements: Revamped eTail Sales via Amazon, established a B2B SaaS commercial ecosystem for Direct & Channel Growth (offering, organization and systems) and launched a new B2B website for lead generation.

‣ Department Lead for Marketing with 7 direct reports, financial/managerial responsibility and member of the management board, reporting to the CEO. ‣ Key Marketing Channels: Content/Product Mktg, PR & Social Media, Website Management, SEO, SEA, Online/Offline Media, Direct Mktg & CRM, Channel & Sales Mktg, Trade Fairs and Sponsorship.

‣ Project Lead to select and implement a multichannel Marketing Automation System and to develop a comprehensive CRM communication strategy across all customer touchpoints: eMail, Mobile, Web ‣ Drove agile product management to build an efficient CRM infrastructure and customer relationship processes.

‣ Project Lead for designing and initiating new CRM projects to increase web traffic and subscriber growth. ‣ Established operational monitoring and business reporting for all CRM channels to optimize traffic performance and conversion rates and enhanced the email campaigning using the optivo Broadmail Solution.

‣ Internationale Strategie und Planung der B2B Marketing Maßnahmen einschließlich Budget- und Maßnahmenplanung inkl. Zielvereinbarung/Ergebnisreviews für alle AutoScout24 Marktplätze (ES, IT, NL, BE, FR, AT) ‣ Koordination und laufendes Reporting der Business Marketing Planung mit den Fachbereichen Produkt & Sales und den internationalen Marktplätzen ‣ Marketingleitung (B2B/B2C) für Autoscout24 Österreich über alle Kanäle ‣ Budget- und Mitarbeiterverantwortung sowie Steuerung von externen Dienstleistern

zuletzt: - Manager Dialog & Customer Relationship Marketing: Bereichsleitung Dialog & CRM für alle Dialogmaßnahmen (B2B/B2C) von mobile.de, das analytische und strategische Customer Relationship Management mit Personal-/ Budgetverantwortung sowie Agenturlead. vorherige Funktionen: - Manager Customer Relationship & Insights - CRM Manager - Events & Education Manager

Lehrtätigkeit im Studium Generale im Fach Existenzgründung

Lehrtätigkeit im Hauptstudium des Studiengangs BWL im Fach "Stellung von KMU in modernen Volkswirtschaften"

Coaching und Schulung für Entrepreneurship, Businessplanung und Unternehmensentwicklung Akkreditierter Trainer zur Potenzialentwicklung Bildungsmanagement und Veranstaltungsorganisation

Leitung einer regionalen, privat finanzierten Fördereinrichtung für Entrepreneurship mit Budget- sowie Personalverantwortung für bis zu 5 Mitarbeitern

- Betreuung des Coachingprogramms zur Förderung von innovations-orientierten Unternehmensgründungen - Gründungsberatung und Aufbau eines Berlin/Brandenburger Professorennetzwerkes für Entrepreneurship

Steuerlehre, Internationales Management