Jaqueline Freire

• Delivered business insights and KPI reporting to support decision-making across Service Operations • Collaborated with stakeholders to define reporting needs and improve business performance • Translated data into actionable recommendations to enhance customer experience • Supported leadership with performance analysis and strategic reporting • Worked cross-functionally with operations, product, and customer experience teams Tools: • Confluence and Jira • Familiar with Power Query, PBI, and SQL

• Gathered and analyzed product requirements, supporting business initiatives • Partnered with stakeholders to define solutions that supported product scalability • Facilitated requirements elicitation sessions • Created and managed user stories, workflows, and acceptance criteria in an Agile environment • Supported product roadmap planning and prioritization, aligning with business expansion goals • Collaborated closely with Product Managers to deliver features supporting user acquisition and retention

• Contributed to the design and expansion of paid search campaigns, including keyword research and compelling ad copy creation • Managed and optimized multiple PPC campaigns simultaneously • Conducted competitor analysis and monitored KPIs for performance improvement • Collaborated closely with team members to achieve client goals and presented regular KPI reports to management Tools: • Confluence and Jira • Google Analytics

• Championed the definition and implementation of off-page SEO best practices • Stayed abreast of industry developments and adjusted strategies in response to algorithm updates and policy changes • Analyzed data to identify trends and generate actionable insights for outreach campaigns • Collaborated with IT teams to develop data analysis tools and managed relationships with marketing agencies and suppliers

• Championed the planning and execution of off-page SEO campaigns for e-commerce sites within the Axel Springer SE group • Collaborated in defining project scope, goals, and resource requirements • Designed project roadmaps and timelines, closely monitoring progress and tracking deliverables • Evaluated and assessed project outcomes for continual improvement Tools: • Trello, Confluence and Jira • WordPress (CSS, HTML) • SEO Tools, Google Analytics

• Strategically planned and executed off-page SEO campaigns for the Brazilian e-commerce platform • Cultivated relationships with key influencers, bloggers, and journalists to build brand advocates • Conducted market analysis and implemented industry best practices • Collaborated with Content Editors to create successful online campaigns and facilitated monthly country performance meetings Tools: • Photoshop, WordPress (CSS, HTML) • SEO Tools, Google Analytics

• Led the development of a content strategy for the Brazilian platform, driving increased web traffic • Managed content distribution across online channels and social media, optimizing content for SEO • Meticulously edited and proofread content for clarity, grammar, accuracy, and SEO optimization • Utilized content management systems for website traffic analysis and user engagement metrics Tools: • Photoshop, WordPress (CSS, HTML)

• Contributed to the development of comprehensive marketing communications plans, encompassing strategy, goals, budget, and tactics • Exercised strong editing and proofreading skills for in-house magazines, articles, and annual reports • Supported in the planning and execution of promotional events • Maintained and updated web content, ensuring alignment with communication goals • Oversaw social media engagement with a third-party supplier and analyzed PR results quarterly

• Oversaw and directed the internal communications team at the Shared Services Center • Collaborated with senior management to formulate an effective internal communications strategy • Crafted and refined various organizational publications, including employee newsletters and stockholders' reports • Provided coaching to management on enhancing public and employee communication • Managed internal communication responses during crisis, safeguarding the organization's reputation