Jasmine Borhan MSc./Dipl. Ang.

EMCC Accreditation (EIA), European Mentoring and Coaching Council

Special focus areas: leadership transition, digital transformation and crisis communications. With 30 years of corporate track record in executive leadership roles for multi-national companies and top brands, strong intercultural skills and an international background I offer my enhanced awareness of how to deal with organizational and personal business challenges in our complex VUCA world. My current passion: successfully positioning, advising and coaching top executives in transition.

Overall responsibility for global marketing and communications at Philips International, Amsterdam. In-depth transformation and restructuring of the marketing function and corporate communications shifting from centralized to decentralized structures along a new business model. Change and leadership communications accompanying the huge corporate restructuring process.

Overall responsibility for global Group Communications and corporate branding. Key achievements: new strategic positioning and brand building for Bertelsmann as a corporate group, including major M&A deal communications, crisis communications, campaigning, and CSR activities, winning various awards for corporate PR, financial communications and corporate design.

Main responsibilities in this position were Internal and external corporate communications for a listed company, including brand communications, deal communications, crisis communications and issue management in a complex business environment. Key achievements included the implementation of a Public Affairs unit and managing the communications process during annual shareholder meetings, as well as transformation communications during the reintegration of T-Online into Deutsche Telecom and its delisting.

Economics, Marketing and Languages