Javier Ballester Alarcon

Company of digital signage that bases its business model on the combination of long tail campaigns and major customers all closely linked to smart wifi that offers users building a very interesting qualified data for manufacturers who want to deepen their knowledge of their target.

Coordinated all the offices of the eastern part of Spain to achieve sales targets for each zone. Created and built strong relationships with media agencies, advertising agencies and clients. Led the recruitment process of new sales agents.

Planned, controlled, implemented and evaluated of the media campaigns for top clients such as: Leroy Merlín, Easy Jet, Pepsi, 20th Century Fox and General Electric. Performed ROI analysis of media campaigns and spend. Conducted meetings and presentations to clients and media departments. Collaborated with the purchasing department to realize savings and negotiate the best price. Controlled budget and invoicing, monitored billings.

Planned, controlled, implemented and evaluated the outdoor campaigns of the main client: Decathlon. Developed strategies for new stores openings around Spain. Conducted meetings and presentations with store managers, as well as area managers and board. Collaborated with the purchasing department to realize savings and negotiate the best price.