Jean-Baptiste FRANCOIS

Head of Marketing, Communication and Lifecycle Management : - Advertising, PR and professional trade shows (from international to local), - Operational tools and strategic partnerships, - Marketing automation for customer journeys: multichannel actions with a dedicated team.

Lecturer in web-marketing, content strategy, mobile marketing and e-business.

Reorganized (team/tools) and run the call center, Developed new strategic projects, Implemented Salesforce digital marketing tools, Coordinated actions, tools and methods for marketing and sales departments.

Defining the marketing strategy, and acquiring leads for the French and export sales networks. Developing new products and managing the ranges of products. Set up the communication plan with a 3M€ budget. E-Reputation.

Defined and set up the company strategy on its different sales channels, through a website, 11 shops opened in France and a website in Germany. In charge of aftersales and customer service (FR/DE). Negotiation with the top 10 suppliers and carriers. Sales: from 6M€ in 2004 to 11M€ in 2011.

Negotiation of terms and conditions, and supplying all items listed from suppliers from France and abroad. Followed up margins and inventory forecasts (SNOP). Bought 100K Sku/week).

Recommended and supervised commercial and marketing policies and actions. Set up communication. In charge of the Customer Service. Sales (annual trend): March 2000 = 1.5 M€, January 2002 = 60M€.