Jean-Yves Cuendet

At Entomos AG we breed and sell Swiss Premium Organic Edible Insects.

I'm creating, developing, manufacturing and commercialising sustainable goods, for the fields of nutrition, health and well-being; I believe in entomophagy’s power to sustainably improve nutritious.

Distribution in Switzerland of more than 35 international brands in the OTC and food market.

Responsible for the EXTRA STRONG brand FISHERMAN'S FRIEND in the Swiss market. DABSO S.A. is a company of F. Uhlmann-Eyraud S.A..

• Brand management (communication, product design, marketing-mix strategy, market monitoring and reports, activities planning, budgeting, company presentation, sales promotion and documentation) • Project responsibility of Rivella’s sponsorship of top events: leadership over sales and Sport/Events department, negotiate contract, budgeting, media planning and communication concept, cooperation with external companies, sales program, implementation on-site • Leadership in defining the eMarketing strategy

• Planned personal training and competed in over 190 international events including Lillehammer Olympics (1994) and Nagano Olympics (1998) • Successfully identified target market and implemented strategic marketing plan by building long-term relationships with sponsors and by promoting advertising benefits to sports clubs and non-profit organizations. • Obtained sponsorship of 16 major companies at over 50 PR events Through successful sponsorship

Building on Talent (BOT) is for high-potential managers early in their career looking to take on greater responsibility.

Graduate-level courses emphasizing: International Finance, Management and Accounting

Marketing, Communications, International Finance, International Management, Accounting, Public Finance, Monetary Policy, E-Business and Information Management