Jeet Thakkar

All About Cake GmbH is a subsidiary company of Dr. Oetker and part of the Oetker Group. My role as Brand Partnerships Lead is to help the Backen platforms to identify the appropriate brands to partner with starting with the Dr.Oetker and Koopmans brands and to establish a sustainable commercial model, while working closely with multiple teams within the Oetker Group.

I head up global strategic partnerships for Wagawin

As a veteran of digital advertising, I currently head up business development for Glispa's native app monetization solutions, Ampiri and Avocarrot, in APAC and Europe. My core focus is to enhance Glispa's SDK footprint across various markets and to help app developers maximize their revenue.

In this position, i lead a team of five Publisher Sales Managers at glispa Gmbh and help bolster the company's supply side by fueling it with new traffic sources from all over the world.

• Acquisition of new customers through various communication channels. • Management of the entire sales process - from the initial contact (by phone or email) to the successful conclusion of the contract. • Independent research potential new customers. • Collaboration with the UK account management team. • Continuous evaluation of the UK and Indian markets, as well as the identification of new trends in eCommerce.

- Managed corporate promotional events in order to create brand awareness for tyntec. Also, created detailed reports using interfaces like Salesforce and Mailchimp - Handled online advertising campaigns on various social media platforms for the brand tyntec, right from LinkedIn, Google AdWords and others. Took the onus of creating graphics for various promotional campaigns using Adobe Photoshop and Corel Draw.

- Conducted large media buys ranging from $50,000 - $75,000 (monthly) which included inventory from websites such as Yahoo.com, Forbes.com and many Comscore Top 1000 publishers - Synchronized the tasks of various support functions of the organization in order to come up with the perfect contextual solution for clients - Was in the core team for the development and conception of an expansion project called ‘Self Serve 2’ managing a team of 7 employees in order to achieve desired revenue figures

- Organized and managed promotional events for the movies ‘Band Baaja Baraat’ and ‘Lafangey Parindey’ - Managed a team of 5 interns in conducting the promotional events and garnering publicity by the local media for the promotion of the films

- Conceptualized and implemented the marketing policies of the company - Assisted the marketing team with the advertising campaigns - Managed a team of 6 people and organized a 3 week dance workshop involving various Latin and ballroom dance forms

- Assisted the marketing manager with various strategies - Undertook telemarketing in order to generate sales leads - Assisted the creative department in formulating new policies which would help increase sales

International Marketing

Marketing management