Jennifer Kwan

Responsible of TAAG product & global strategy for EMEA markets : - Leadership on communication with 26 local markets. - QA compliance with global naming convention - Supporting local teams on clients advancement - International campaigns coordination, delivery and control - Campaign set up on Sizmek and DoubleClick Campaign Manager (adserving tools) - Control of data layers on customer websites - Technical advisor and troubleshooting expert

- Develop and optimize the online business by producing content and branding for social network visibility (Facebook, Instagram, Twitter) - Manage newsletter emailing strategy (A/B testing) - Monitor SEO optimisation and SEA dashboard (DIVA) - Improve User Interface (structure, funnel, prices...) - Define the pricing strategy according to daily KPI's.

This role gave me the opportunity to coordinate all aspects of alimentary product design at a national scale : - Supplier relationship management (120+) - Create packaging in collaboration with creative agencies and legal department - Promote product innovations internally (16 purchasing centers all over french regions) and externally via national brochures for the 691 E.Leclerc supermarkets.

1st work experience while doing my Bachelor study (work and study). In charge of planning industrial trade shows (Emballage, Industrie), prospection and CRM, monitor market innovations, produce content for Fanuc website (FR/ENG) and produce official contracts according to automatic robots options and negotiation.

It was an alternative diploma wich allowed me to work as a Marketing and Business Assistant at FANUC Robotics France (world leader in robotics industry) whyle studying my Bachelor.

Dec. 2009: Internship at International freight forwarder Operinter in Madrid SA, Spain. Oct. 2009: Mandated Business mission with KASSYS. Meeting with Japanese clients in Tokyo. June 2009: Marketing Internship at Villar de Rohde SARL Luxembourg (Wine distributor).