Jenny Robles Choi

- Understand the problem the product is supposed to solve, the specific use cases for each type of user, and the underlying psychology. - Onboard and mentor new hires and more junior team members. - Regularly sync design and contribution-level efforts with stakeholders and Principal Design Lead for transparency and alignment with big-picture initiatives. - Collaborate closely with the Product Owner Coach, Product Leads and CTOs to scope pipeline projects and manage the technical aspects of the role.

- Conduct UX Research and design UI of Business Intelligence tool. - Design of a unique user experience based on aifora design system. - Implement the product design from the ideation to implementation throughout the process - end to end. - Create wireframes, storyboards, user flows and process flows. - Develop mockups and prototypes for aifora AI tool in the B2B context. - Cooperate with product management and software developers closely. - Assure the quality of the implemented design requirement.

- Ensure the highest standard of visual execution across all media and communication efforts. - Inspire and motivate stakeholders to also be creatively progressive through the application and presentation of fresh and inventive visual work. - Consistently work to strike the perfect balance between creative work and data-informed results to create the most harmonious design for our advertisers. - Experience working with research and performance data and marketing KPIs.

- Manage UI design assets on the website with developers. - Ensure the highest standard of visual execution across all media and communication efforts. - Inspire and motivate stakeholders to also be creatively progressive through the application and presentation of fresh and inventive visual work. - Consistently work to strike the perfect balance between creative work and data-informed results to create the most harmonious design for our advertisers.

- Review the current business operation making recommendations on areas of opportunity. - Identify current/ future revenue streams and target market/consumers. - Evaluate and identified how these consumers are/ could be reached. - Make recommendations on how client's suggestions could be rolled out, highlighting the potential/ attributes/ costs. - Present activities and detailed plans for marketing campaigns.

- Promote MS programs and design marketing plans. - Establish new partnerships and further developing existing partnerships for further common growth. - Cooperate with our consultants, our communication department and (key) account management. - Participate in national and international partner events.