Joachim Diehl

Client Service Business Partner at Eigler Communication GmbH. Client management, consulting and development; brand and digital conception as well as development, measurement and optimization of digital assets, content development, classical advertising across the line, agile project management.

Owner, project manager and network mentor at Freeway Germany, providing creative and digital solutions from a network of independent specialists. Marketing & communication co-operation and open-source agency services. Specialist for integrated marketing strategy & concepts, creative brand activation, agility and digital customer experiences (video, website, social media, SEO, mobile, display & media).

Integration of Agency Services within WPP concern for Vodafone account. Temp assigment.

Consultant and manager of client accounts and brands. Integrated steering and activation of international blue chip brands. Thereof 2 of the 10 most valuable brands in the world and 4 more world market leaders. B2C and B2B integrated brand strategy, concept & communication development, production and implementation. Headed up special unit for creative and digital brand activation (ARC Worldwide). Member of the executive council and member of the European management board for ARC.

Integrated brand stewardship accross-the-line for Marlboro (tobacco) in Central & Eastern Europe, Middle East, Africa, Turkey and Switzerland. Orchestration of activities & project teams in 110 markets. Brand evangelist for Philip Morris brand Marlboro.