Joanna Liang

Partnered with the founding team to build the 0-to-1 performance marketing and sales pipeline for a pharmaceutical data consulting start-up (B2B startup). • Shaped go-to-market strategy by defining the ICP, conducting competitive analysis, and mapping the multi-channel acquisition approach across LinkedIn, SEO, events, and email. • Secured 80+ C-level meetings within 12 months (including 30 on-site at trade shows).

Executed digital marketing campaign for major global B2B events and cross-functional team to drive both global attendee generation and exhibitor acquisition. • Optimised full-funnel conversion for long sales cycles, driving marketing qualified leads and accelerating transition into sales qualified leads that converted to revenue (booth sales). • Drove dual-marketplace growth with a 2.7% YoY growth in exhibitors (1,340 with 3,750 booths) and a 10.2% YoY increase in attendees (7,200 from 142 countries).