Jörg Rendel

Spearhead all aspects of sales strategies to drive Europe-wide commercial development, sales, and profitability. Designed and launched European commercial development strategy aligned with global expansion plan of parent company, Taiyo Kagaku Co., Ltd. Penetrated and won multiple major accounts with untapped customers exhibiting high-growth potential. Created opportunities with numerous accounts to ensure solid foundation for long-term future growth.

Led all aspects of sales activities in 26 countries throughout Europe and Asia. Played vital role in stabilising company turnover, despite challenging market conditions, by increasing margins and sales each year by 40% including compensating income in other areas. Drove and ensured long-term growth by winning multiple new multinational accounts, increasing sales with existing accounts. Opened and successfully grew multiple new markets in Asia. Achieved significant mid-and long-term business development.

Built powerful internal structure to successfully establish Food Ingredients business. Formulated and led execution of strategic plans to create profitable sales. Produced dramatic sales growth with new and existing international clients in minimal time. Invented state-of-the-art business models within months to successfully compete with long-established competitors. Optimised efficiency and communication, while slashing response and delivery times via development of SOP between different Dept.

Co-founded and grew highly successful award-winning company from ground-up based on unique business model financed solely by company-generated funds; specialised in microcapsulation and development of novel ingredients for food, feed, cosmetic, chemical, and pharma industries. Generated substantial revenue by forging major new business with leaders in food/ ingredient industries. Built world class teams by recruiting top candidates from universities, and mentoring them to effectively manage projects.

Designed and conducted trials on recipes and processes focused on food ingredients in accordance with unique specifications of Europe-wide customers on behalf of group of publically-funded R&D institutes providing research services for food, environment, and health sectors. Invented variety of new cost-effective food ingredients such as flavours, vitamins, and plant extracts aligned with diverse customer specifications.

Specialization fields: Products from vegetable origin, Biotechnology