Johnson Joseph

Craft the concept, build the business, drive marketing, ace sales. Key Responsibility: Business Conceptualization and Innovation Innovate and conceptualize unique and authentic culinary experiences in alignment with Franchis Food's commitment to tradition and wellness. Conduct in-depth market research to identify emerging trends, market gaps, and opportunities within the food industry. Collaborate with cross-functional teams to transform innovative concepts into actionable business strategies.

Identifying improved technologies for the road marking sector, survey engineering, and paint/construction chemical manufacturing. The role also included initiating simple, functional solutions focused on the customer journey, delivering a positive customer experience. I was assigned the task of tracking and managing prospects and existing customers using ERP software, along with designing a new ERP system.

Identify, develop, or evaluate marketing strategy, brand awareness, based on knowledge of establishment objectives, market characteristics, and cost. Use sales forecasting or strategic planning to ensure the sale and profitability of products, and services, analysing business developments and monitoring market trends.

This role included leading the MarCom departments in the assigned region. Analysis of global marketing and business partnerships for regional territories. Data analysis and market intelligence public relations, media channels, publications, newsletters, seminars, exhibitions, and customer events for improved customer satisfaction. Successfully implemented and monitored ‘One Voice Policy’ in communications strategy, and trained and appointed Brand Ambassadors to represent the brand.

Reporting and working directly with the Director, exploring new business opportunities, sourcing products (trading) internationally, setting up of retail showroom, manufacturing unit, $ Store, export / import of trading items like food, cotton, raw materials for manufacturing, dealing with Government institutions for legal documents / procedures for various business requirements.

Blue Ocean Strategy - Create innovative opportunities & Design winning offers