Jorge Valero Rodríguez

• Team of 6 people, 25 external consultants (contact-center, digital marketing agency, web design). 5 M€/year budget. • Digital and Commercial management of 5.000 rental houses (P&L, Capex and Opex). • E-Commerce Director: Web and CMS design, UX, omnichannel strategy (mobile, app, web), lead generation. • Digital Marketing Director: SEM, SMO, SEO, mail marketing with Salesforce Marketing Cloud. ROI, ROAS, CPL, CPA optimization. • Implementation of Salesforce technologies (Sales, Service, Marketing Cloud).

I was working as E-Commerce and Marketplace Director at Vestas (Denmark), based on Salesforce ecosystem (Sales, Service, Marketing Clouds) to develop the commercial digital strategy to enhance revenue and CX in the B2B channel. I supported Digital Marketing department to have a 360 customer view to boost personalization and loyalty using advanced analytics and Salesforce Sales, Commerce and Marketing Cloud. I was responsible of 112 people, with 8 direct reports and a budget of 20 M€/year

I was working as E-Commerce Director and Marketing Data Director at Iberostar Hotels & Resorts, supporting the Board of Directors in E-Commerce, digital marketing (Salesforce Marketing Cloud) and developing the annual digital marketing strategy by channel (B2C, B2B, B2BC) and market (EMEA, AME), with a budget of 15M€ and a revenue of 400 M€. I was also responsible of the Loyalty Program to enhance B2C sales, customer experience, NPS and increasing customer lifetime value, with an impact of 150 M€/year