Julia Oppel

- Marketing project management, focus on branding & creative campaigns - Development of a global customer experience plan - Planning & execution of Europe’s biggest product launch with 1.1 bn potential reach - Project lead for company’s most important global trade fair (ROI = 8) - Organisation & execution of brand partnerships with 1.4 bn global reach - Coordination of the creation & development of marketing materials, e.g. website, social media posts, online brand stores, display ads & banners, print ads

- Plan and execute marketing events - Lead delivery of trade fair presence at major technology trade fairs - Work closely with external suppliers and agencies - Plan videographers and photographers at events - Organise roadshows and promotions at consumer electronic retails - Organise product launch events and product demonstrations

Team lead for B2B customers (e.g. Bosch, Publicis Media, Digital Realty) Strategic client consultation on Public Relations strategies and plans Planning, managing, implementation and controlling of Public Relations campaigns in Asia Pacific Coordination and execution of media training and spokesperson briefings Crisis communications Forging relationship with relevant journalists and analysts Drafting and editing of press material (concepts, briefings, press releases, newsletter, award submission)

Coordination, implementation, controlling and evaluation of Public Relations concepts for business unit Digital Imaging Preparation of trade shows and PR-related events, such as product launches, media events, and pop-up galleries Budget control (€2M) Leading press release/press kit preparation and dissemination process Supervision and leading of PR agency and other third party service providers Giving interviews and briefing of company representatives for interviews (print/TV/radio)

Two-year executive program Individual Marketing projects (Communications, Product, Retail, B2B), Public Relations, event & trade show planning, Key Account Management Introduced new shop-in-shop system with major telecommunication operator

Coordination of partner communication in Lufthansa media (on-/offline) Support in acquiring new partners Preparation of contract negotiations and partner meetings

Contact person for 30 hotel and car rental partners and agencies Coordination and implementation of mileage promotions (on-/offline) with partners and agencies Planning and execution of exclusive bi-annual catalogue Summer 2011 (on-/offline)

Planning and execution of events (between 10 and 1.000 guests); Direct contact person for clients

Tourism and Hospitality; Management of Culture, Leisure and Sports; Organisational Behaviour; Financial Accounting

Tourism, Event and Hospitality Management