Julia Saunina

Co- founded and led the launch, business development, marketing strategy and operations at one of the key venues on Bali nightlife scene. Drove the project implementation throughout the pre-opening stage, including budget management, project coordination, recruitment, training and pre-opening marketing communication. Consequently drove the strategy for business development, marketing and PR, while overseeing the finances and day-to-day operations throughout the first year of operation.

Following a successful international corporate career in FMCG Marketing, including leadership roles both on country-specific and global levels, pursued long-standing entrepreneurial aspirations and joined the team operating boutique villas resorts in Bali, Indonesia, on a new challenge allowing to combine my two passions – brands and travel.

• Led the development of global brand innovations strategy for two largest and most international BAT brands, Pall Mall and Viceroy, including development of the full marketing mix for all new global launches. Launched a range of innovative slimmer products across multiple markets, delivering additional volume and margin

Led three teams responsible for: 1) trade partners relations, including hotels, restaurants and clubs, 2) development and implementation of PR events and other consumer activities to support BAT global brands in the channel & 3) non-conventional venues communication, such as airports, business and trade centers

Led two brand teams responsible for 6 brands accounting for 50% of company sales volume, with direct reporting line to Head of Brands