Dr. Alejandro Felix Noriega

Responsible for all FCA automotive operations in the light commercial vehicles market in United Kingdom and Ireland.

MINOR BUSINESS CENTERS, responsible of all the Brand’s Minor Business Centers (NSC)- Poland, The Netherlands, Belgium, Austria, Switzerland, Portugal, Greece, Denmark, Hungary, Czech and Slovak Republic, Serbia and Russia. CORPORATE FLEETS & TENDERS, responsible for achieving the specific sales and economic targets in close collaboration with Fleet & Used Cars’ International Key Account Managers.

Responsible for the strategic the market business plan, coordinator of all the commercial, (sales, marketing, advertising, CRM) and related activities (dealer development, logistic, etc) to achieve the company objectives (P&L, Market Share and Brand Position). The area is composed by : Netherlands, Belgium and Denmark now enlarged to Austria, Hungary, Czech Reppublic and Sloak Reppublic.

Responsible for the development and implementation of the commercial strategy, for the Spanish market, in order to fulfil the commercials and economics targets. Manage sales activities, communications, expense budgets, sales goals. Dealer Development and coordination of 108 dealers and more than 200 agents.

LCV Brand Commercial Director for Spain and Portugal. Responsible for Sales and Marketing Strategy, Annual Sales Business Plan and Sales Operating Budget. Responsible for the organizational sales and marketing structures for the facilitation of sales growth. Dealer Network and Fleet Clients Coordination

Defining the annual budget and monthly follow up, in terms of profit and market share of the interested markets. Supervising the commercial, logistics, network development and marketing activities to guarantee the markets objectives. The covered area includes: Germany, Spain, Austria, Switzerland, Greece, Hungary, Czech and Slovak Republic. (Reporting to the L.C.V. Fiat Business Unit Commercial Operations Vice-president)

Coordination of the marketing and sales activities of the three Fiat Auto affiliates Egypt, South Africa and Morocco. Supporting the markets in logistics, markets analyze pricing and product development

Conducting the business relation with twelve members of the company’s dealer network in key regions of the country. It implies developing and nurturing all the business areas in the dealer including: training, commercial, day-to-day activities and business development. It requires weekly business trips and team work with all company areas.

ACBSP (Association of Collegiate Business Schools and Programs)

Strategic Planning and Administration