Juliane Volk

Build a premium brand in line with global objectives. Develop and drive regional marketing strategy to increase local awareness. In charge of consumer engagement & PR activities, digital & social media marketing, sales support & B2B marketing. Monitor regional campaigns aligned with global KPIs & financial metrics to global leadership. Operate strategically on a national level in an international matrix environment. Liaise with internal & external stakeholders.

Designed and executed offline & online large-scale campaigns and 360° brand initiatives with measurable results for agencies and companies from automotive and FMCG industries.

Leading the digital marketing strategy of a premium tobacco brand from onboarding to retention, by creating innovative consumer experiences and executing a CRM and database marketing program that focused on leveraging the company's data asset and increasing ROI on marketing spend. Supervision of a digital team including people’s evolvement. Collaborating with internal and external stakeholders on delivering breakthrough campaigns and activation ideas.

Worked as a freelancer during my sabbatical in South America. Started further education in digital marketing at Macro Media Academy.

Etat Director for suisse FMCG & automotive clients including strategic consulting on key brand initiatives. Ensured implementation of marketing activities and brand consistency. Analysed performance KPIs and attribute findings to influence future campaign strategies. Lead of cross-functional team of designers, developers, creatives, digital consultants to deliver impactful brand campaigns and consumer engagement programs for premium brands.

Developed and executed experiential brand activities (digital initiatives, consumer engagement, 1-2-1 promotion, fairs & events), B2B programs for dealer and retailer and training academies. Liaisee with sales and design teams to optimize customer experiences and drive conversion & revenue. Analyzed campaign performances against established benchmarks, summarized key insights, and recommended actions to improve.

Provided experiential marketing know how and supervision over launch campaign, ensuring all components are accurate and met within demanding time frames (budgeting, 2D & multimedia material, supervision of third party suppliers & agencies).

Liaised between marketing unit and creative team by developing, planning and executing 360° marketing campaigns. Increased client satisfaction by developing a new standard of best practices and processes for event and promotion management.

Extending expertise in digital marketing and consumer activation, social media, e-commerce, e-mail marketing, community management, direct marketing, digital transformation, monitoring, SEO, SEA

Marketing & Business Adminstration // Kommunikation & PR // E-Learning