Dr. Julien Couet

define the elements of the product line strategy for long term plan for growth Oversee innovation portfolio and new products development Identify industry trends for polyurethane markets, create competitor profiles and products entry strategies Lead market communication, digital activities, and interface with external industry organizations Define pricing strategy, establish commercial targets per product by region, and participate in forecast and demand planning

Define and execute segment strategies for assigned projects. Manage the planning and implementation of projects aimed at creating sales growth. Develop industry expertise and derive strategic growth opportunities. Create opportunities with key external players. Position new products vs competition and develop compelling value propositions. Represent the Company to the external industry. Support and ensure relevant training. Ensure current product promotion and sales support materials.

Polymer Chemie Peptide Nanotube Surface Analytics