Katharina Nickchen
Selbstständig, Regional Team Lead People & Development, Bonnfinanz GmbH
Meschede, Germany
About me
Timeline
Professional experience for Katharina Nickchen
Every brand has the potential to touch people emotionally, to make life happier, easier or more meaningful. To have an impact. In a small or big way. We focus on people's needs and emotions, for a bit more life quality and at the same time for the sustainable success of your company.
Team Lead function I Consumer Marketing White Dairy I Brands: Tuffi, Optiwell, Puddis, Gastro Key Highlights: - Strategic repositioning of the regional brand Tuffi (including brand propeller development, relaunch, innovations, promotions and campaign development (offline & online) - Sports sponsorship (Fortuna Düsseldorf) - Member of the Commercial Leadership Team
International Brand Lead function I Brand: Asbach Key Highlights: - Responsible for brand repositioning including brand key creation, portfolio construction incl. portfolio relaunch and innovations (Asbach Aperitif Rosé), campaigns and promotion development - Creation and execution of marketing-strategy worldwide taking into account P&L, market figures and trends - Definition and visits of key markets incl. approving country marketing plans
2015 - 2017
Brand Manager
Revlon Inc. / Revlon Professional Brands
Brand Management DACH I Brands: Revlon Professional, American Crew Key Highlights: - Strategic and operative marketing in close cooperation with the headquarters (Barcelona & NYC) - Creation and execution of national brand plans (product launches, campaigns offline & online for e.g. holistic American Crew campaign with Elvis Presley as testimonial) - Event-Sponsoring (Fashion Week Berlin/Echo Pop/Deutscher Fernsehpreis)
2014 - 2015
Regional Marketing Specialist
Digital Outsource Services (pty) ltd. (Cape Town)
Creation of efficient online promotions for the sports betting provider Betway to expand its market position.
Channel marketing (on- & off-trade) and market research.
Educational background for Katharina Nickchen
2016 - 2016
Online Marketing
IHK Düsseldorf
2008 - 2012
Business Administration
Fachhochschule Südwestfalen
2008 - 2012
Betriebswirtschaftslehre
VWA Hellweg-Sauerland
2008 - 2010
Betriebswirtschaftslehre
IHK Arnsberg
Languages
German
First language
English
Fluent