Katrin-Anne Bischoff

Angestellt, Director Marketing Communication, HelloFresh
Berlin, Germany

Fähigkeiten und Kenntnisse

Paid Search
Affiliates Marketing
Targeting
Integrierte Kampagnenplanung - und -Optimierung
CRM
Cross-Channel Marketing
Digital Marketing
Online Marketing
People Management
Teamleitung
Mediaplanung
Digital Branding
Digital strategy
Teamentwicklung
Team Management
Strategisches Marketing
Branding

Werdegang

Berufserfahrung von Katrin-Anne Bischoff

  • Current 5 years and 3 months, since Apr 2021

    Director Marketing Communication

    HelloFresh
  • Current 7 years and 3 months, since Apr 2019

    Digital & X-Channel Marketing Strategist

    Katrin-Anne Bischoff

    Helping companies to define and decide marketing strategies, marketing channel mix & measurement, team setups & leadership as well as processes leveraging my marketing expertise. More details upon request!

  • 1 year and 4 months, Sep 2019 - Dec 2020

    Head of Marketing & Public Relations Verimi GmbH

    Verimi GmbH

    I am heading up the PR & Marketing Team at Verimi in Berlin. What is Verimi? Verimi is the he identity platform for Europe. We develop solutions for digital identity management and make digitalisation in regulated environments possible and secure.

  • 1 year, Jan 2018 - Dec 2018

    Head of Vertical & Retail Marketing

    eBay Inc.

    X-Channel strategic & performance marketing responsibility (digital, owned media, offline) for all managed eBay verticals campaigns in DE & AT (Electronics, Fashion, Motors, Home & Garden, Business & Industries) as well as retail campaigns incl. customer segmentation strategy leading a team of 7 and an extended agency team.

  • 2 years and 4 months, Oct 2015 - Jan 2018

    Head of Consumer Marketing Verticals

    eBay Inc.

    X-Channel strategic & performance marketing responsibility (digital, owned media, offline) for all managed eBay verticals campaigns in DE & AT (Electronics, Fashion, Motors, Home & Garden) heading up a team of 8 incl. ATL production, agency & budget responsibility in close alignment with Global and Local Brand Team & Global Performance Channels.

  • 9 months, Jan 2015 - Sep 2015

    Senior Manager Consumer Marketing Hard Verticals and Deals

    eBay Inc.

    X-Channel strategic & performance marketing campaign responsibility for all hard verticals (Electronics, Motors, partly Home & Garden).

  • 2 years and 1 month, Dec 2012 - Dec 2014

    Senior Manager Retention Marketing & Planning Germany

    eBay Inc.

    Rebuild a Local Marketing Team for all eBay campaigns (verticals, retail, C2C, deals) starting with 3 and bringing it up to 6 reporting into a centralised marketing organisation. Focus on owned media channels (email, CRM, mobile, app & onsite).

  • 1 year and 4 months, Sep 2011 - Dec 2012

    Senior Programme Manager eBay Partner Network EU

    eBay International AG
  • 8 months, Jan 2011 - Aug 2011

    Senior Manager Online Shopping Comparison Europe

    eBay International AG
  • 6 months, Aug 2010 - Jan 2011

    Manager Publisher Development Europe

    eBay International AG
  • 1 year and 7 months, Jan 2009 - Jul 2010

    Partner Relationship Manager Europe

    eBay International AG
  • 2 years and 11 months, Feb 2006 - Dec 2008

    Internet Marketing Manager

    eBay Inc.
  • 3 months, Jan 2008 - Mar 2008

    Internet Marketing Manager (3 Monate im Rahmen des internen Ambassadorprogramms)

    eBay Österreich

    Quartal 1 / 2008 in Wien im Internet Marketing

  • 1 year and 4 months, Oct 2004 - Jan 2006

    Manager Online Cooperations

    FriendScout24 GmbH

    Management und Verhandlung von online Kooperationen und Kampagnen

  • 2 years and 6 months, Apr 2002 - Sep 2004

    Online Marketing

    Yahoo! Deutschland GmbH

Ausbildung von Katrin-Anne Bischoff

  • Rechtswissenschaften

    Univercité Montesquieu Bordeaux IV,

  • Bis heute

    Internationale Unternehmensführung

    Fachhochschule Fulda

  • Internationale Betriebswirtschaftslehre

    Ecole Supérieure de Commerce International Fontainebleau

  • Rechtswissenschaften

    Universität Konstanz,

Sprachen

  • German

  • English

  • French

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