Kaustav Nayak

Lead the online digital strategy for 2 of the flagship brands of the luxury division - Lancôme & Kerastase Manage the consumer experience of all the consumer-facing websites Collaborate with partners from different industries to collect consumer first-party data for digital marketing activities Lead the social commerce space for the professional brands Handle the digital platforms for the hair color salons

- Managed all consumer-facing digital assets including website & applications - Managed end-to-end consumer journey from visits to conversion through journey identification, UI/UX development, digital asset creation, cataloging, promotion, SEO, ASO, & analytics. - Facilitated CRM remarketing campaigns,7 affiliate marketing to meet revenue generation targets - Full funnel digital marketing strategy for company-owned e-commerce - Platform development to streamline user experience - Complete vendor management

- On-Site Developmental Projects - Increased the efficiency of LHD by 10% through the time-cycle study of the operations - Improved safety by designing the inclined roof support system - Analyzed and recommended solutions to improve the overall ventilation - Created a consolidated report on the existing safety measures being implanted at the sites - Enhanced the output per blast by 5% in the underground mines by using air-damping techniques - Led a team of 30 for various repair and maintenance activities

Activities and societies: -Member, Backwaters Committee : Coordinated in conducting Backwaters, one of the biggest management festivals of India : Coordinated with the management team of Chennai Super Kings to strategise their revamp action plan

Activities and societies: - Coordinator, Minmag, the official magazine of the Department of Mining Engineering : Coordinated with professors and scholars across the country for collecting research articles -Coordinator, Technex- the Techno-Management Festival of IIT-BHU : Supervised social media content and other marketing activities for the technical events -Coordinator, TEDx IIT-BHU : Led offline marketing campaigns in schools and colleges of Varanasi and the nearby cities