Kax Uson

dotRebels is a small group of tech practitioners dedicated to help small businesses scale up by providing full-service digital consultancy. - Launched AutoCamp.ph for a local car dealer company who wanted an online presence which boosted leads by 50%. - Redesigned LouisInternational.com. In two months, manpower inquiries increased by 15% while job applications improved by 20%.

- Develop AyosDito.ph's product strategy. - Champion user-first innovation culture within AyosDito by practicing reaching out to users through user interviews and usability tests. - Design hypothesis-driven experiments, a/b tests and multivariate tests. - Run internal workshops to generate relevant product ideas based on real user feedback and competitor experience. - Set priorities and collaborate with cross-functional teams to ensure alignment on said priorities.

- Developed CashCashPinoy's product strategy. Owner of product roadmap. - Improved usability of CashCashPinoy.com through constant optimization by way of regular A/B testing. Launched 4 versions of the website with increase in shopping cart and registration conversions as a huge focus. - Initiated e-mail marketing program to increase return rate of existing customers. - Managed a team of developers, designers and content specialists. - Collaborated with external partners to gain competitive advantage.

- Created new SMS and WAP based services that are relevant to market behaviour, revenue trends, customer feedback and competitive analysis. - Provided analysis of a product’s performance. - Provided competitor analysis. - Responsible for overall management of assigned products/services throughout the whole Software Development Life Cycle. - Collaborated with client to look for opportunities that will address the client's business needs and assure mutual business growth.