Ken Simon

Lead, e-commerce department and manage internet and virtual technology-based marketing and delivery programs from concept through implementation. Responsible for development and management of objectives, strategies and tactics.. Recommend new products features and enhanced service delivery of e-based products and services. Actively seeks and implements new technologies in the virtual e-space. Define, drive and evaluate electronic marketing efforts, targeted online campaigns, web-based advertising and co-bra

Developed a worldwide engagement strategy targeting IT Pros in the Midmarket segment to improve customer satisfaction and identify up-sell/cross-sell opportunities. - Optimization of the customer’s online experience with integrated offline/on-line, and Through Partner programs utilizing targeted communications programs. - Coordinated online marketing efforts with TechNet, MSDN, and other Business Groups to drive traffic to Midsize Business Center. Lead Midmarket CRM Business Process practice to increas

Marketing consulting company specialized in helping clients identify customer and market needs and helping companies utilize the power of the Internet to acquire new customers and add value to existing customer relationships • Conducted a market segmentation study to help a Bermuda-based insurance carrier target markets within their middle market area. Marketing strategies for each industry and line of business were developed as well as a regional prospecting system. • Developed an interactive communicat

Set up Marketing Technologies unit responsible for developing and managing Zurich North America’s website, www.zurichna.com. Initiatives included partnering with key groups managing third party relationships, global cross-unit strategy, and senior management liaison/interface. * Developed and implemented enterprise wide e-Commerce strategy that enabled business units to transfer underwriting and marketing operations online. Online growth exceeded plans in terms of premium volume and number of registered u