Krispijn Plettenberg

stay amazed every day combines trendwatching and brand positioning to offer unique, creative strategies. Our job is about encouraging organizations to engage with the changes going on all around them, so they’ll be ready to take an active role in shaping what comes next. stay amazed every day is founded by Krispijn Plettenberg.

Responsible for: repositioning of the DAS brand. Brand management of an organization in transition. Senior advisor to the Executive Board and Marketing & Sales Departments.

Positioning and introduction of new, multi-channel brand AEGON Bank (replacing 4 old brands). Member of the Corporate Governance Board Communications to the Executive Board. Deliverables: exploring and emphasizing customer needs; creating new direct multi-channel brand with focus on customer retention and avoiding distribution conflict with third party resellers. Outcome: Introduced AEGON Bank successfully in July 2007, maintaining original customers.

Responsible for: direct marketing communications, campaign development, coaching marketeers. Deliverables: brand consistency in campaigns. Outcome: print, TV, radio and DM campaigns. Initiative: brand vitality research for the Spaarbeleg business model.

Developed, implemented pull-driven internet concepts; including monitoring, evaluation.