sheyda Esmaeilnejad

I own the data product strategy behind Greentube's shift from a central-team bottleneck to a federated data mesh treating data as a product and driving the governance, self-serve platform, and adoption that made it real across the business. • Secured executive buy-in for the transition from centralized analytics to a federated operating model, aligning leadership on data as a product. • Drove enterprise-wide data mesh rollout across ~7 domains, ~40 data products, and 150+ datasets serving 300+ users compa

Snapp! is the biggest ride-hailing app in the Middle East. I led AI-driven product initiatives to improve rider experience, driver retention, and platform profitability. • Increased driver acceptance rate by 3% by leading a dynamic ride-offering system built on driver history and AI algorithms. • Led incentive optimization and chat-intent-identification initiatives that improved platform profitability and automated support. • Directed a churn prediction model to identify at-risk riders and inform retent

Led a team of 25 across engineering, data science, and business, introducing Agile for the first time and improving delivery velocity. • Aligned product strategy with leadership and 200+ stakeholders, driving a shift from output-driven to outcome-driven decision-making. • Built and led a dedicated data science sub-team, shipping three ML/AI projects from concept to production within a year. • Analyzed behavioral data from 20M+ customers to launch a dynamic, ML-driven voucher optimization system with cont

Digikala is the biggest e-commerce marketplace in the Middle East. I owned product for loyalty and affiliate programs on a multi-vendor platform serving millions of monthly active users. • Launched the country's first loyalty program from concept to production, increasing annual revenue by 10%. • Managed the concept-to-launch of the country's first affiliate program, opening a new acquisition channel for the marketplace. • Built and executed a roadmap strategy that boosted sales and recommendation system u

• Took over a fintech product at the final stage of development, redefining requirements and priorities to get the team back on track for release. • Created and maintained an outcome-focused backlog of epics, tasks, and bugs based on business requirements analysis. • Successfully released the product on the predefined deadline with a team of 12. • Launched a maintenance/refactoring sub-project to improve product quality and resolve bugs.

Worked as a C#/.NET Core developer, building and maintaining backend application features from implementation through testing and release, in collaboration with product and engineering teams.

Thesis Topic : Efficient and Precise Confidentiality Enforcement Via Learning Shadow Execution