Krunoslav Zadro

• Sales development with major industrial clients in 4 countries : CRO, BiH, SRB, BG • Managing sales cycle from contact of sales qualified leads to securing a deal • Negotiating with distribution partners, systems integrators and OEM accounts • Effectively positioning Primark's entire product portfolio (Zebra Technologies, Telesis, ValcoMelton, ReaJet, Honeywell, Toshiba, K&B, Fam printing and others) • Responsible for achieving sales quota, assigned strategic account objectives

• Managed accounts worth 7.6 million € in annual sales • Responsible for all aspects of the commercial negotiations and sales with major KeyAccounts ( e.g dm-drogerie markt d.o.o) • Proven track record of consistently meeting or exceeding assigned annual/quarterly targets • Increased sales turnover by 9.6% vs LY, successfully implemented CatMan projects • P&L responsibility for the assigned key accounts

• Managed accounts worth 9.2 million € in annual sales • Developing client relationships at a senior level • Achieving business plan targets and maximizing profits at the desired margin • Supervise field sales team and internal sales team • Independent key account budget management • Product launches in cooperation with marketing, category management and retail marketing • Proven track record of consistently meeting or exceeding assigned annual/quarterly goals and targets

• Managing international and national key accounts on Croatian retail market • Negotiations with international key accounts on local and CEE level ( Spar, Rewe, Metro C&C ) • Proven track record of consistently meeting or exceeding assigned annual/quarterly goals and targets • Control and analysis of sales KPIs: turnover, contribution, market shares, distribution, the listing, shelf share, feature share, account profitability • Accountable for achieving net sales, share and sales fundamentals

International Master of Business Administration Sales management Organizational development Business Negotiations Key Account Management

Organization and Management Sales Management