Ksenia Yastrebova

Contributed to SEO growth strategy for global luxury brands including GUCCI, Boucheron, Bottega Veneta. Identified high-impact growth opportunities through category and competitor analysis, uncovering ~10M+ traffic. Evaluated competitor content, PR activity, and authority signals to inform SEO strategy for Pandora. Translated insights into actionable SEO recommendations for Jimmy Choo across content and site structure.

Generated 69,000 monthly sessions with a newly written article through keyword research & localization. Increased app sales by 20% by identifying growth opportunities across content and conversion using funnel data. Improved conversion rate by 40% through CTA & UX experimentation in collaboration with design and development teams. Doubled mobile download conversions through UX and implementing an email collection system. Led a team of SEO specialists, overseeing onboarding, training, and project planning.

Provided technical support and consultation via email and phone. Educated managers by creating presentations on equipment.

— Made heating, ventilation and air conditioning projects; — Calculated heating, ventilation and air conditioning systems; — Created drawings in AutoCAD and Revit; — Participated in author's supervision.

Upper-intermediate course

Diploma with honors