Lance Charlton

I'm responsible for publisher development, i head up the EMEA sales team in driving Kiosked's in-image advertising products into publishers across the EMEA region. I assisted in the launch of Kiosked's latest In-Image ad format, taking the product from launch to over 4 billion premium impressions in less than 10 weeks.

My role entails the expansion and development of the Kiosked portfolio across the European region, assisting brands and publishers in the commercialisation of their content marketing strategies. My duties expand across all aspects of the digital landscape on desktop and mobile including, affiliate marketing, advertising, social media, content marketing and so forth.

Responsibilities require the development of Addictive's partner portfolio to increase brand partnerships and growth of the addictivepoints brand. Business Development, Account Management, Sales and Marketing all formed an integral part of my role. I work with partners to increase brand loyalty, customer engagement, ROI and customer acquisition. Partners have seen an increase of 1400% in customer engagement and 42% in online sales.