Dr. Laura Vaverka

Research in the field of Environmental Strategy within VW Group R&D

As a working student, I supported my team with the organization, analysis and evaluation of car clinics. Car clinics are a quite specific area within the wide field of market research that conducts i.e. prototype testing on behalf of automotive manufacturers.

During my time in strategic marketing with Volkswagen Commercial Vehicles, I conducted various types of analyses focusing on market potentials in distinct global markets and helped preparing a market entry strategy for two products in one specific market. Additionally, I had the chance of writing my bachelor thesis with VW.

During my studies at the University of Applied Sciences and Arts in Hanover, I contributed to the further development and promotion of the new study program in International Business Studies. I.e. I added content to the website, helped organizing a video shoot broadcasting the uni's opportunities for students and organized the selection process for new students.

In my semester break 2014, I received an insight into the work environment of the brakes and assistance systems manufacturer WABCO. I i.e. conducted a competitor analyses for conventional hand and foot brakes on a global scale and supported the product communication manager with the preparation for the IAA 2014.

For five months, I worked as an intern for the logistics provider Transworld Cargo in Windhoek, Namibia. I worked directly with the business development manager and supported him i.e. with the market entry strategy for an eco-product, the organization of the company's presentation at the Mining Expo in Windhoek and was part of the CSR project team "Transworld e-waste". I got to know a wide field of activities in an utterly foreign economy which prepared me very well for my professional future.

During my studies at the University of Applied Sciences and Arts in Hanover, I contributed to the further development and promotion of the new study program in International Business Studies. I.e. I added content to the website, helped organizing a video shoot broadcasting the uni's opportunities for students and organized the selection process for new students.

Master Thesis in "Innovation Adoption of Electric Vehicles - Qualitative Analysis of the Customer Segment Fleets"

Double-degree-programme

Bachelor Thesis in "Qualitative Analysis for the Market Potential of a City Delivery Van in Mexico" Double-degree-programme