Laure Neyrand

- Automated and manual emails owner & Email roadmap lead - CRM & Customer lifecycle strategy - Net Promotor Score implementation lead - Analytics & reporting on a daily basis - Digital campaign lead - French copywriter for digital content

- Email campaign lead (team of 2) - Planing testing, implementing & optimizing manual and automated campaigns - Social media lead - Influencer marketing

- Community Manager - Business Development - CRM Manager - Coach Manager - SEO/SEA - Content Marketing Manager - Customer Experience Manager

- Adhering to budgets, increasing profits and managing cashflow - Doing regular stock-takes, ordering as necessary and handling deliveries - Planning and implementing systems to maximize sales and revenue - Promoting new products and finding potential new customers - Recruiting, training and motivating staff - Enforcing health and safety rules

> A 3-week-mission - Writing content of the new website (French & English) - Providing web communication advice

Events : - Participating in the organization of the "50 Years of the 911", multi sites event, 1200 participants - Organizing a two-day Porsche Seminar, 70 participants Project management : - Responsible for the creation of an e-commerce site Team management : - Daily management of the “Porsche Club de France”, partners. (Michelin, ASM, Avis car rental...), agencies (digital and creative) and Porsche dealerships.

- Managing team (10 members) - Negotiating prices among storekeepers - Developing, writing and distributing the “P’tit Bougnat”, a Clermont-Ferrand city guide - Recruiting new members and organizing training sessions - Organizing events

Managing a trophy design creation for dealerships opening ceremonies (Brief writing for agencies and stakeholders, board meeting presentations, reporting, managing budget, supervising creation)

Advertising : - Monitoring the whole creation of national advertising campaigns Budget : - Monitoring the yearly advertising budget Partnerships : - Organizing and managing a dozen partnerships per month Others : - Managing communication agencies/client relationships and administrative planning - Supporting POS supply management for the dealership network - Participating in several vehicle launches (New A1 Sportback and A4 Facelift…)

- Finding potential new customers and selling Gapwoo products - Improving and updating the website content - Creating flyers and following up relationships with suppliers - Providing feedback and reports to the HQ

All in English course, communication, event, automotive marketing