Lena Assink

- UX research & design (Expert Reviews, Usability tests, Interviews, Think aloud, A/B testing, and design of early prototypes) - digital marketing (SEO, SEA, CRO) Portfolio: https://www.behance.net/lenaAssink

• Collaborate, brainstorm, and strategize with my team for a wide range of materials for social media posts and marketing material • Translate strategic direction into high-quality design within an established brand identity • Design materials with Adobe Creative Cloud

• Content creation and curation (including technical writing) • Writing and proofreading creative copy and translations (German to English) • Designing marketing materials (such as brochures, Illustrations, photography) • Providing material and assisting promotion activities for sales marketing • Email Marketing (Salesforce Marketing Cloud) • Created an improvement plan for internal communications

• Web design • Shot and adjusted all pictures • Wrote content • Designed illustrations

• Planning and monitoring the ongoing company presence on social media • Providing creative ideas for content marketing • Improving brand awareness • Promoting events of the company

• Interpreter for German customers • Food and Beverage Server

• Provided high-quality physical and emotional care for two children while encouraging their social and educational development • Performed childcare responsibilities according to the family's rules • Provided safe and secure environment • Taught children basics of the German language

• Event and portrait photography • Worked with Canon equipment • Image editing in Adobe (Photoshop, Lightroom, InDesign, Illustrator)

The fellowship is a program of the Stanford University Hasso Plattner Institute of Design. Courses: Design Thinking, Strategic Priorities, Lean Startup, Storytelling