Lena Raps

• Ensuring a successful development and sourcing of Marc O'Polo footwear • Balancing continuous quality improvement with product margin profitability • Sourcing country analysis/ risk assessment in Europe and Far East, creation of the seasonal calendar and capacity planning etc • Team management, process improvement, external partner management

• Lead a cross functional team across Sales, Marketing, Sales Analytics & Customer Service • Develop Account strategy driving profitable growth and create PUMA brand equity on Zalando • Sales responsibility and implementation of targets. Negotiation of terms and conditions • Drive impactful marketing concepts, focused on digital awareness & performance marketing • Read business analytics data • Set, maintain and evaluate commercial KPIs. Regular sales reporting and forecasting.

• Lead the Sportstyle Core FTW category through the product development process • Develop seasonal FTW range strategy in alignment with the company's Creative Direction and APP/ ACC ranges • Close cooperation with the teams of Merchandising, Design and Development, regions and market feedback • Responsible for product costing and impact on product quality, margin and NS to achieve set goals • Presenting strategy- and product lines in international meetings and to key accounts

• Developing and executing product strategy for the Sportstyle Core Footwear and Sandals line • Cooperating with Design & Development, and Merchandising to ensure that the range reflects the identified target consumer and current market needs • Line planning along target KPIs and the Go-To-Market calendar

• Managing the SMU range for all Core and Kids footwear for the Americas (PNA & LATAM) • Product range planning including article efficiency, article budgets and hit rates • Driving the product creation through collaborative efforts with design, development, merchandising and regional sales teams • Identifying market product gaps and developing strong consumer-focused strategies • Indepth knowledge of the US family channel footwear market

• Managed the global Sportstyle Core footwear and Sandals range • Briefed and executed new product strategies under given targets • Created briefs, making design decisions and developing product from concept to consumer along with Design, Development and our Sourcing teams in Far East • High focus on efficiency and cost engineering for best price-value ratio • Analysed markets, competitors and FC figures and drew conclusions • Aligned with Merchandising and Sales to ensure global relevance of product line

• Assisted in the execution of the global Sportstyle Core and Sandals product lines • Created briefs, making design decisions and developing product from concept to consumer along with Design, Development and Sourcing • Analysed markets, competitors and forecast figures and drew conclusions

- Customer acquisition and contracting of shops, growing the number of shop partners by 50% - Social Media Marketing

Thesis topic: "Discovering Myanmar as a manufacturing country"

Thesis topic: "How can sourcing agencies be successful in the textile future? - Development of a future vision for the sourcing organisation PT. Asmara Karya Abadi in Indonesia"

Eurosharks Swim Team