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Hanna Schramm

Angestellt, Global Portfolio Acceleration Lead, Cat food, Mars Petcare
Hamburg, Germany

Fähigkeiten und Kenntnisse

Brand portfolio strategy
Brand portfolio management
Brand strategy
Brand management
Long range planning
Brand communication strategy development and imple
Product management
Market research
Consumer trends
People management
New brand development
New brand launch
ATL
BTL
CRM
1-2-1
B-2-C
B-2-B
C-2-C
Project management
Event management
P&L
Risk Assessment

Werdegang

Berufserfahrung von Hanna Schramm

  • Current 6 years and 9 months, since Sep 2019

    Global Portfolio Acceleration Lead, Cat food

    Mars Petcare

  • Current 8 years and 8 months, since Oct 2017

    European Innovation Manager Pedigree

    MARS Petcare Europe

  • 1 year and 8 months, Feb 2016 - Sep 2017

    Marketing Manager Portfolio Dog Food (Pedigree, Cesar, Frolic, Chappi)

    Mars Deutschland
  • 1 year and 7 months, Jul 2014 - Jan 2016

    Senior Brand Manager Pedigree

    Mars Deutschland
  • 1 year and 6 months, Jan 2013 - Jun 2014

    Manager Portfolio Georgia, Armenia & Moldova

    Philip Morris International
  • 11 months, Feb 2012 - Dec 2012

    Manger PMI commercial pilot project (Sales Organisation Development)

    Philip Morris International
  • 1 year and 7 months, Jul 2010 - Jan 2012

    Group Brand Manager Marlboro Red

    Philip Morris Germany

  • 2 years and 5 months, Feb 2008 - Jun 2010

    Marketing Manager Medium Brands (Chesterfield, L&M, Muratti)

    Philip Morris Ukraine

  • 2 years, Feb 2006 - Jan 2008

    Brand Manager Niche Brands - Chesterfield, Parliament and Virginia Slims

    Philip Morris Ukraine

  • 2 years and 6 months, Aug 2003 - Jan 2006

    Junior Brand Manager Marlboro and Virginia Slims

    Philip Morris Ukraine

  • 1 year and 5 months, Mar 2002 - Jul 2003

    Brand Manager Old Mirgorod (#1 Ukrainian still water brand)

    IDS Group, Ukraine (Leading Mineral Water Company in Ukraine)

  • 1 year, Apr 2001 - Mar 2002

    Product Manager - Bedroom Furniture

    Veneto, Kiev (Italian-Ukrainian Joint Venture)

Ausbildung von Hanna Schramm

  • 2016 - 2018

    Honourable Leadership

    HSBA Hamburg School of Business Administration

  • 1998 - 2003

    Law

    National Academy of Internal Affairs (Ukraine, Kiev)

    Note 1.0

  • 1995 - 2000

    Marketing

    National Technical University of Ukraine (Ukraine, Kiev)

    Note 1,3

Sprachen

  • English

    C1 (Fließend)

  • German

    B1-B2 (Gute Kenntnisse)

  • Russian

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Zurich

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