Lena Rohou
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Lena Rohou
- Current 3 years and 5 months, since Jan 2023
Lead Integrated Marketing, Content & Storytelling | Google B2B Marketing
AI Strategy & Enabling (Human Creativity + AI Efficiency) Integrated Marketing & Unified Narratives Knowledge Management & Scaling (Lern-Ökosysteme für 1,6 Mio. Nutzer) GenAI Frameworks (RAG, Prompt Engineering, Agent-based Workflows) Executive Advisory & Strategic Storytelling Efficiency & ROI
- 4 years and 9 months, Jun 2018 - Feb 2023
Head of Grow with Google DACH (Google Zukunftswerkstatt)
Google
National Education Scaling (Ecosystem for 1.6M participants) Curriculum & Learning Design (Digital & F2F Learning Paths) Strategic Partnerships (100+ Collaborations: BMWK, ver.di, IHK, universities, city of Cologne and Munich) Thought Leadership (Future Skill Studies with Fraunhofer, IW Consult) Integrated Marketing People Leadership
- 3 years and 11 months, Aug 2014 - Jun 2018
Head of Consumer & Brand Marketing DACH
LinkedIn
Market Entry & Positioning (Establishing LinkedIn as the #1 Networking Platform in DACH) Peer-to-Peer Storytelling (Humanizing the platform through member & expert content) Brand Advocacy & Growth (High-profile campaigns with companies, members and influencers) Performance Marketing (Integrated Paid-Media & Multi-Channel Growth)
- 2 years and 5 months, Mar 2012 - Jul 2014
Senior Marketing Manager Digital
Telefónica Germany GmbH & Co. OHG
Product Ecosystem Launch (Go-to-Market for O2 Wallet & Mobile Banking) Sales Enablement & Training (Field-training for Retail & Call Center teams) Global Brand Governance (Unified Brand Voice across EU and LATAM markets) Digital Ambassador Program (Coaching Top 500 Managers on Digital Transformation)
- 1 year and 7 months, Sep 2010 - Mar 2012
European Talent Programme: Online Marketing Manager / Brand Manager
Telefónica Germany, Telefónica S.A.
European Talent Program: Recognized as a high-potential leader within the European organization.
- 6 months, Apr 2009 - Sep 2009
Intern Business Development/Marketing
L'Oréal Deutschland GmbH
- 4 months, Sep 2008 - Dec 2008
Sales und Marketing Assistant
SmartyHost / MYOB
- 6 months, Feb 2008 - Jul 2008
Intern Eventmanagement / Communication
Astrium, Inc.
- 5 months, Feb 2007 - Jun 2007
Intern Sales & Marketing
EcoColors Tours
- 3 months, Jul 2004 - Sep 2004
Intern Sales & Marketing
Irish Examiner
Ausbildung von Lena Rohou
- 2016 - 2017
Certified Trainer
Deutscher Verband für Coachings und Trainings (dvct)
Completed 5 courses to achieve the overall certification as certified trainer (dvct): Train the Trainer - August 2016 (learning psychology and pedagogy, active teaching methods, development of professional course design, motivation, learning transfer, handling arguments) Systemic Coach - Septembe
- 2016 - 2017
Certified Business Trainer and Coach
Competence on Top
Completed 5 courses to achieve the overall certification as business trainer and coach: Train the Trainer - August 2016 (learning psychology and pedagogy, active teaching methods, development of professional course design, motivation, learning transfer, handling arguments) Systemic Coach - Septem
- 2009 - 2010
Master of Science
Cranfield University - Cranfield School of Management
Thesis with L’Oréal: Drivers and Impact of Channel Choice in a Multichannel B2B Environment
- 2006 - 2006
Bachelor of Arts
Universidade Federal da Paraíba
- 2004 - 2008
Bachelor of Arts
Hochschule Bremen
Thesis with EADS Astrium: Process optimization of the follow-up of events
Sprachen
Portuguese
B1-B2 (Gute Kenntnisse)
Italian
B1-B2 (Gute Kenntnisse)
Spanish
C1 (Fließend)
French
C1 (Fließend)
English
C2 (Verhandlungssicher / Muttersprachlich)
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