Vinay Naik

Design and deploy automation pipelines across Airtable, Make.com, n8n, and Webflow to eliminate manual marketing tasks. Develop interconnected workflow systems for CRM syncing, content publishing, and lead enrichment. Contribute to SEO execution through technical audits, keyword implementation, and analytics tracking. Enhance operational efficiency by integrating APIs, automating reporting, and standardizing internal processes.

Drove digital marketing for a B2B engineering company by managing LinkedIn content, improving online visibility, and supporting brand positioning. Collaborated with the SEO team to analyze website performance using GA4 and Matomo. Built and managed content workflows, helping establish IBT's first structured digital presence. Supported the digital roadmap by researching market trends and identifying opportunities for content, SEO, and lead-generation improvements.