Liam O'Mara

Digital Marketing and Web Analytics Specialist. Responsible to tagging, tracking, and analyzing web traffic for all clients and projects. Utilizing data to connect the dots between human behavior and sales revenue.

• Responsible for managing the snowboard product line including product research, selection, purchasing, inventory management, and profitability for a family-owned specialty retailer with 6 locations across 3 states • Implemented new buying strategy that increased snowboard department dollar sales by 22% while increasing margins by 3.5% from 2012 to 2015 • Managed inventory of over 600 products throughout 6 store locations and the e-commerce channel

• Identified business needs and issues, captured market intelligence, and delivered opportunities that generated sales for the exclusive in-house magazines of St. Regis Hotels and Loews Hotels • Conducted peer-level conversations with senior executives to create new business opportunities • Developed leads using various approaches and cold called an average of 30 prospects per day

• Analyzed market research and utilized corporate event attendance to prospect for potential advertisers • Coordinated with Advertising Director to organize group budget goals and develop group sales strategies • Sold print and web advertising for 6 publications through cold calling, walk-ins, and contract renewals

Marketing, Digital Marketing, Marketing Analytics, Web Analytics

Marketing, Digital Marketing, Consumer Behavior, eCommerce, Operations Management