Liam O'Mara

Angestellt, Marketing and Insights Associate, Lapine Inc.
Stamford, Vereinigte Staaten

Fähigkeiten und Kenntnisse

Marketing Analytics
Web Analytics
Data Analysis
Data Analytics
Digital Marketing
E-Mail marketing
Social Media Marketing
Search Engine Marketing (SEM)
Consumer Insights

Werdegang

Berufserfahrung von Liam O'Mara

  • Bis heute 8 Jahre und 3 Monate, seit Mai 2017

    Marketing and Insights Associate

    Lapine Inc.

    Digital Marketing and Web Analytics Specialist. Responsible to tagging, tracking, and analyzing web traffic for all clients and projects. Utilizing data to connect the dots between human behavior and sales revenue.

  • 5 Jahre und 10 Monate, Okt. 2010 - Juli 2016

    Senior Buyer

    Potter Brothers Ski and Snowboard

    • Responsible for managing the snowboard product line including product research, selection, purchasing, inventory management, and profitability for a family-owned specialty retailer with 6 locations across 3 states • Implemented new buying strategy that increased snowboard department dollar sales by 22% while increasing margins by 3.5% from 2012 to 2015 • Managed inventory of over 600 products throughout 6 store locations and the e-commerce channel

  • 1 Jahr und 11 Monate, Nov. 2010 - Sep. 2012

    Lead Generation Specialist

    MCase Media

    • Identified business needs and issues, captured market intelligence, and delivered opportunities that generated sales for the exclusive in-house magazines of St. Regis Hotels and Loews Hotels • Conducted peer-level conversations with senior executives to create new business opportunities • Developed leads using various approaches and cold called an average of 30 prospects per day

  • 1 Jahr und 1 Monat, Nov. 2009 - Nov. 2010

    Sales Representative

    Luminary Publishing

    • Analyzed market research and utilized corporate event attendance to prospect for potential advertisers • Coordinated with Advertising Director to organize group budget goals and develop group sales strategies • Sold print and web advertising for 6 publications through cold calling, walk-ins, and contract renewals

Ausbildung von Liam O'Mara

  • 1 Jahr und 10 Monate, Aug. 2016 - Mai 2018

    Business Administration

    City University of New York at Baruch College

    Marketing, Digital Marketing, Marketing Analytics, Web Analytics

  • 3 Jahre und 10 Monate, Aug. 2005 - Mai 2009

    Marketing

    SUNY New Paltz

    Marketing, Digital Marketing, Consumer Behavior, eCommerce, Operations Management

Sprachen

  • Englisch

    Muttersprache

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