Liu Yang

Abschluss: Master of Science in Management, EBS Business School
Wiesbaden, Germany

Fähigkeiten und Kenntnisse

Strategy Planning
Accounting
Research
Microsoft Office
team work
SPSS
Adobe InDesign
Adobe Photoshop
Adobe Premiere
Leadership
Marketing Planning
Advertising
Public Relations

Werdegang

Berufserfahrung von Liu Yang

  • Current 9 years, since Jul 2017

    Project Consultant in Didi CSR Strategy Project

    A Better Community

    • Conducted interviews with both senior and mid-level executives in Strategic Department and GA department • Worked with team to create 10 CSR themes with 52 CSR programs; set criteria for NGO partner selection • Worked with team to create slides for presentation to Didi’s Director of CSR Department

  • 4 months, Jun 2017 - Sep 2017

    New Business Incubation Division Intern

    Sony

    • Made 3 Newsletter about VC investments in TMT in China; conducted desk research on automatic driving and medical robot • Created 16 personas by collecting a combination of qualitative and quantitative data • Maintained the database of customer segmentation by sorting out and updating the information stored

  • 4 months, Oct 2016 - Jan 2017

    Business Development executive Assistant

    Wallstreet.com.cn

    • Created cooperation proposals for clients including Samsung, UBS, Audi, Cisco, JP Morgan, Huawei and CFA Institute; supported ongoing business in budget allocation and ad scheduling • Assisted in developing potential partners through visiting and cold-calling; helped team close million-RMBs deals with Huawei(Mate 9) and CFA Institute

  • 2 months, Sep 2016 - Oct 2016

    Marketing Intern

    Ether Capital

    • Ran and maintained an official social media account with 50,000 subscribers; edited articles in hot topics of investment and financing, increased subscriptions by 1% within a month • Assisted in financing data cleaning through RDS and in making analytical bulletin via markdown editor; conducted EDM to over 6,000 investors and achieved an above average click-through rate

  • 2 months, Jul 2016 - Aug 2016

    Assistant Account Executive in New Jetta Team

    Dentsu Aegis Network

    • Communicated with Creative Department; assisted with material collection, editing and translation • Conducted competitive analysis report; assisted in the creative presentation to Party A(Volkswagen)

Ausbildung von Liu Yang

  • 1 year and 11 months, Sep 2017 - Jul 2019

    Master of Science in Management

    EBS Business School

  • 1 year and 11 months, Sep 2014 - Jul 2016

    TV Editing and Directing

    Communication University of China

  • 3 years and 11 months, Sep 2013 - Jul 2017

    Public Relations

    Communication University of China

Sprachen

  • Chinese

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • German

    A1-A2 (Grundkenntnisse)

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