Liu Yang

• Conducted interviews with both senior and mid-level executives in Strategic Department and GA department • Worked with team to create 10 CSR themes with 52 CSR programs; set criteria for NGO partner selection • Worked with team to create slides for presentation to Didi’s Director of CSR Department

• Made 3 Newsletter about VC investments in TMT in China; conducted desk research on automatic driving and medical robot • Created 16 personas by collecting a combination of qualitative and quantitative data • Maintained the database of customer segmentation by sorting out and updating the information stored

• Created cooperation proposals for clients including Samsung, UBS, Audi, Cisco, JP Morgan, Huawei and CFA Institute; supported ongoing business in budget allocation and ad scheduling • Assisted in developing potential partners through visiting and cold-calling; helped team close million-RMBs deals with Huawei(Mate 9) and CFA Institute

• Ran and maintained an official social media account with 50,000 subscribers; edited articles in hot topics of investment and financing, increased subscriptions by 1% within a month • Assisted in financing data cleaning through RDS and in making analytical bulletin via markdown editor; conducted EDM to over 6,000 investors and achieved an above average click-through rate

• Communicated with Creative Department; assisted with material collection, editing and translation • Conducted competitive analysis report; assisted in the creative presentation to Party A(Volkswagen)