Lu Liu
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Skills
Timeline
Professional experience for Lu Liu
- 2 years and 4 months, Feb 2021 - May 2023
Employer Branding Specialist
Xi'an High-Tech Industrial Development Zone Real Estate Ltd.
·Writing brand marketing plans to ensure high quality development of the company's brand operation; ·Daily maintaining and updating branded content on the company's official website with IT team; ·Working with the team to produce branded flyers and company brand newsletters, social media posts and branded events.
- 9 months, Feb 2020 - Oct 2020
Digital Marketing Specialist
Xi'an Ice Peak Beverage Co., Ltd.
·Daily producing social media content for the company's online store; ·Collaborating with an advertising agency to complete marketing campaign materials; ·Designing and distributing surveys, using SPSS to organize and analyze data in order to provide marketing suggestions for the development of new products.
- 2 years and 2 months, Jan 2018 - Feb 2020
Department Manager
Xi'an Baimengxing Education Technology Ltd.
·Formulating SOP to standardize workflows for department; ·Managing branding content, improving product using experience and marketing strategies based on market feedback with other department managers and company's owner; ·Searching for and establish business partners between China and Germany.
Educational background for Lu Liu
- Current 2 years and 9 months, since Jan 2024
Management
Lancaster University Leipzig
- 4 years and 3 months, Mar 2013 - May 2017
Sociology, Political Science
Christian-Albrechts-Universität zu Kiel
Languages
Chinese
C2 (Expert / native speaker)
English
C1 (Fluent)
German
C1 (Fluent)
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