Luan zhou

• Tracked market performance KPI, developed Excel-based automated score card to improve efficiency • Supported global brand directors on brand concept ideation • Conducted market research in LatAm, Asia, EU & Africa, e.g. social class ABC1 • Provided support to global brand teams & country managers on ad-hoc request for data analysis • Assisted global digital marketing team on Sevenseas UK, HK & MY websites go-live and improvement project

• Assisted in sub-brand concept and bidding business model development • Maintained and developed foreign client-business relationships • Supported coordination and organization of fashion shows, product launch events and trade fairs

• Arranged foreign buyer registration process based on time and function • Provided Information consultancy to fulfil foreign clients’ satisfaction

• Led a team of 16 to develop relationship between faculty and companies • Raised commercial fund for student activities and held campus seminars • Developed department’s culture

European Master in Business Studies is a 2-year joint master program offered by 4 European universities, with a focus on Marketing and Management.

International Trade; International Marketing; Global economy; Statistics